Connect with us

Hi, what are you looking for?

Social Media

YouTube Provides More Options to Reach People Viewing YouTube Content on Their Home TV Sets

YouTube is looking to help advertisers tap into the rising consumption of YouTube content on home TV sets with the expansion of Video Action campaigns to Connected TV (CTV) placements.
YouTube CTV placement example

As explained by YouTube:

“If your goal is to drive online sales or generate leads, we recommend using Video Action campaigns. Video Action campaigns make it easy to find new customers efficiently in a single campaign by combining inventory from across YouTube and Google video partners – and now YouTube CTV. For the first time, performance advertisers can take advantage of YouTube on CTV to drive and measure conversions.

As you can see in the above example, Video Action campaigns display a URL at the bottom of the screen, prompting further action on the brand’s website. Which, given that people can’t click or tap on a URL link on their TV set, is one of the best ways to drive direct response – though it is less ‘direct’ than the normal definition of that term.

While mobile video consumption continues to rise, CTV viewing has also seen a sharp spike, with more people looking to watch online content on their home TV sets.

Big players like Netflix and Disney+ exemplify the space, but more traditional web players like YouTube are also benefiting, with YouTube noting that over 120 million people streamed YouTube or YouTube TV on their TV screens in December 2020 alone.

It’s another pandemic-lead consumption shift, and with more YouTube content being displayed on more, bigger TV screens, the platform has been working to add in more options to help advertisers reach this audience with stand out, dedicated, CTV options.

The expansion of Video Action campaigns is the latest advance on this, while YouTube also provides Masthead ads for CTV, and has improved its ad targeting options specifically for CTV campaigns.

Advertisement. Scroll to continue reading.

It’s a good addition, which will be valuable for brands seeking traditional TV-like ad placement. And as CTV consumption continues to rise, TV-like ads are becoming more affordable, with better targeting and more specific audience options to better balance cost, and maximize efficiency.

It’s definitely worth considering – you can find out more about YouTube’s Video Action campaigns here.

Source link

Click to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.



Top Stories

Imagine an institutional investor like an insurance company or pension fund decides that it wants to test the cryptocurrency waters. Or maybe a large...


What just happened? Nvidia’s GeForce Now game streaming service is limiting what the service provider calls Optimal Playable Settings (OPS), also known as frames...

Loan And Finance

Research house Investment Trends says its latest survey indicates Australians are increasingly aware they need financial advice to plan for their future, after experiencing...

Top Stories

The Central Committee of the Chinese Communist Party (CCP) expels a top provincial official after investigations suggest unlawful emgagement with crypto mining activities among...

Online Business Success

— Reuters/File “MSCI Pakistan Indexes will be reclassified from EM to FM in one step coinciding with this index review,” the statement reads. According...

Top Stories

Decentralized, privacy-centric search engine Presearch has announced a partnership agreement with leading nonfungible token (NFT) marketplace OpenSea to foster the growth of the Web...

Top Stories

Bears swooped in to seize the upper hand on Nov. 12 after news that the United States Securities and Exchange Commission (SEC) had rejected...


According to a report from Barracuda, 35% of organizations were targeted and had an average of three employee email accounts impacted by bait attacks;...


You May Also Like


In this post, I will discuss the top ten profitable blogging niches ideas for Adsense approval and high traffic. whether you use Blogger or...

SEO Guide

Want to rank in Google image search? Images that you use as a featured images when writing a post actually appear on Google Images...

Online Business Success

Carrying Credit Card Debt Isn’t Just Bad for Your Budget. It May Also Affect Your Health. The stress of carrying card debt through adulthood...


Sonos is one of the most popular wireless speaker brands in the world, and for good reason – its range of portable Bluetooth speakers,...