Connect with us

Hi, what are you looking for?

Social Media

YouTube Launches Updated Shorts Analytics, New Comparative Display for New and Returning Viewers


YouTube has rolled out some new tweaks and changes to help creators maximize their performance in the app, including updated Shorts analytics, new comparative audience tools in your performance stats, and updated resources for songwriters and musicians.

First off, on Shorts, the fastest-growing content format in the app. In order to help Shorts creators maximize the performance of their clips, YouTube is updating the design of Shorts analytics in its main app, which will bring it more into line with other Channel analytics tools.

YouTube Shorts analytics

As you can see in these examples, YouTube’s updating the visual display of its Shorts data, and including more specific insights up front, in order to help you get a quick snapshot of your Shorts performance.

The changes are more tweaks, but as noted, they’ll bring Shorts insights more into line with other elements of Analytics, and will help in managing your Shorts performance within your broader channel metrics.

YouTube’s also adding more advanced audience behavior data into YouTube Studio. Now, when you tap on the ‘See More’ prompt below the main chart in your ‘Analytics’ tab, you’ll be able to see ‘new’ and ‘returning’ viewer stats within the data listings, providing more specific notes on how different segments of your viewership are responding to your content.

YouTube analytics update

That will help you better understand how your audience is discovering your channel, and if they’re coming back for more.

These insights have always been available within your advanced Analytics stats, but the update brings it more upfront, which could help more Channel managers better understand viewer behavior.

You can read more about utilizing YouTube analytics here.

YouTube’s also updating its default badges for channel memberships.

Advertisement. Scroll to continue reading.
YouTube Membership badges

As you can see here, now, if a Creator uses the default Channel memberships badge, it will appear as a star rather than an ‘S’ icon.

So stars instead of letters. Cool right?

Finally, YouTube has also updated its info listings for songwriters and artists.

YouTube musicians info

As you can see, YouTube’s songwriters’ mini-site is now presented in a new format, providing easy access to links and tools to help artists maximize their YouTube performance.

There’s also a listing of the top tracks in the app at any given time – globally or in your local market – which could also help in your strategic planning.

YouTube music listing

The updated format could help you access more relevant info for your approach – you can access the new songwriters’ mini-site here.

Overall, these changes are just tweaks, but they each provide a different level of utility for various creator segments.

Well, except for the Channel Membership badges – like, who cares if it’s a star or an ‘S’? Obviously, someone does, and for those people who find stars more appealing, this is a win.

Source link

Click to comment

Leave a Reply


Online Business Success

A representational image of the International Monetary Fund (IMF) logo. — Reuters/File The letter is now to be jointly signed by finance minister and...

Loan And Finance

From left, Firefighters Sergio Porras, Jerome Alton and Natasha Rodocker mop up hot spots while battling the Oak Fire in the Jerseydale community of Mariposa County,...

Social Media

Google’s looking to add more context to its Search results, in order to mitigate the spread of misinformation, by adding improved contextual data matching...

Top Stories

The chief of Australia’s financial services regulator Joe Longo has raised the alarm over the sheer amount of people that invested in “unregulated, volatile”...


On Wednesday, the commissioners court of Zavala County—the 11,000-person county immediately south of Uvalde—passed a resolution urging Republican Governor Greg Abbott to call a...


South Florida burger missionary Jeffrey Lemmerman, better known by his Instagram handle, Cheffrey Eats, claims not to know that this is National Sandwich Month:...


You May Also Like


Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...