Connect with us

Hi, what are you looking for?

SEO Guide

Yandex will allow you to track the indicators of the best covers both in the Zen interface and in Metrica

Recently Yandex.Zen introduced a new interface: it has an automatic generation of covers by the algorithms of the system.

Now the effectiveness of each of these covers can be analyzed separately. Thanks to the update, you can track the performance of the best covers both in the Zen interface and in Metrica.

How it works

Use the {preview_id} substitution parameter in the UTM label editor. This is the identifier for a specific cover. It can be entered instead of the {id} parameter in the utm_term field


In new campaigns, {preview_id} in the utm term is set automatically, in old ones it must be done manually.

After that, in Metrica or GA statistics, you can track not only the conversion of the publication by the utm_content field, but also the conversion of the cover by the utm_term field.

In Excel reports on advertising campaigns, there is already a sheet “Summary Statistics of Covers”, from which you can take data on costs and other indicators of advertising covers.

cover statistics

What the cover ID looks like

{preview_id} is a composite identifier. Example: 5f57427f428c2e0bb3f705d5_1_2. The first and largest part of the identifier is the regular post identifier. And the numbers after the underscore are the title number and the image number.

Advertisement. Scroll to continue reading.


Where to see the cover ID

To do this, go to the cover editor:

Cover catalog

Next – into cover statistics

Cover statistics

If you already have an identifier and you need to find a cover or publication by this id, you can use the search. He is now looking for id numbers.

search by id

A source: Yandex Zen for marketers

var n = d.getElementsByTagName("script")[0], s = d.createElement("script"), f = function () { n.parentNode.insertBefore(s, n); }; s.type = "text/javascript"; s.async = true; s.src = "//";

if (w.opera == "[object Opera]") { d.addEventListener("DOMContentLoaded", f, false); } else { f(); } }) (document, window, "yandex_metrika_callbacks2");

s = document.createElement('script'); s.src = "//"; s.async = true; document.body.appendChild(s);

s = document.createElement('script'); s.src = "//"; s["charset"] = 'UTF-8'; s.async = true; document.body.appendChild(s);

s = document.createElement('script'); s.src = "//"; s.async = true; document.body.appendChild(s);

window.onerror = function (msg, filename, line, col, error) { $.post( '/ajax/js.php', { message: msg, params: { file: filename, line: line, column: col, location: window.location.href, search:, userAgent: navigator.userAgent, error: error } } ); return false; };

window.dataLayer = window.dataLayer || [];

function gtag() { dataLayer.push(arguments); }

gtag('js', new Date()); gtag('config', 'AW-807828281'); (function (i, s, o, g, r, a, m) { i['GoogleAnalyticsObject'] = r; i[r] = i[r] || function () { (i[r].q = i[r].q || []).push(arguments) }, i[r].l = 1 * new Date(); a = s.createElement(o), m = s.getElementsByTagName(o)[0]; a.async = 1; a.src = g; m.parentNode.insertBefore(a, m) })(window, document, 'script', '//', 'ga');

Advertisement. Scroll to continue reading.

ga('create', 'UA-49851957-1', ''); ga('send', 'pageview');

}, 1500) }) .

Source link

Click to comment

Leave a Reply




Apple has released security updates to fix two zero-day vulnerabilities, with one publicly disclosed and the other exploited in the wild by attackers to...

Loan And Finance

ACORD, the standards-setting body for the global insurance industry, has kickstarted 2022 by announcing its updated board of directors, which consists of...

Social Media

After previewing it as a coming feature within its announcement of the expansion of remixable videos on the platform last week, Instagram has now...

Top Stories

Crypto investors are beginning to feel a sense of hope once more on Jan. 26 as the wider cryptocurrency market is seeing green and...

Loan And Finance

Nurse Yvette Laugere adjusts her N95 mask while working at a newly opened free COVID-19 testing site operated by United Memorial Medical Center in...


Source: Joseph Keller / iMore Apple has won more than a few awards for its Apple TV+ streaming service but its latest wins aren’t...

Social Media

TikTok has launched a new, video-aligned platform training course for marketers, designed to provide tips and insights on how to make best use of...


What just happened? Sony officially began quietly rolling out media uploading on Tuesday. PlayStation 5 owners can more easily share their favorite screenshots in...


You May Also Like

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

SEO Guide

How to index website on Google? Do you want to drive more organic traffic to your new website? I am sure your answer is...


In this post, I will discuss the top ten profitable blogging niches ideas for Adsense approval and high traffic. whether you use Blogger or...

SEO Guide

Want to rank in Google image search? Images that you use as a featured images when writing a post actually appear on Google Images...