Yandex has launched promotional codes for Turbo stores

Turbo Stores will now be able to offer discounts to their customers using promotional codes. Yandex has launched a new feature so that stores can increase conversions.

How it works:

  • The amount of the discount can be in foreign currency, for example, 300 rubles, or as a percentage, for example, 10% of the value of the goods.
  • The discount for the promotional code must be at least 5% of the cost of the goods (in percentage or currency) or at least 500 rubles. For example, if a product costs 1,000 rubles, then the minimum allowed promotional code is 50 rubles or a 5% discount. If the product costs 15,000 rubles, then the minimum allowed promotional code is 500 rubles.
  • One product can only participate in one promotion or loyalty program. If an offer is listed in different promotions and programs, one will be randomly selected for it.

After the user applies the promotional code, the price of the goods and the order amount will be updated in his cart. You can read more about the work of promotional codes in Help.

Promo codes

How to connect promotional codes for your Turbo store:

To set up promotional codes for a Turbo store, you need to transfer promotional codes via a YML file according to instructions… You must specify the text of the promo code and the amount of the discount. You don’t need to configure anything in the Webmaster.

As a reminder, this week Yandex.Market allowed stores to create their promotions with promotional codes to increase sales and highlight products on the showcase.

A source: Yandex blog for webmasters


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