Worldline [Euronext: WLN], the European leader in the payments and transactional services industry and number 4 worldwide, has recently become a WhatsApp Business Solution Provider for the distribution and provision of WhatsApp Business API; allowing companies to reach and connect with customers in a simple, secure and reliable way.

Serve customers through a simple and seamless digital experience

In recent years, the consumer profile has undergone significant changes in the way of interacting with brands. Today, customers want to connect with companies in the same way that they chat with their friends and family, through channels they use regularly in their daily lives. Therefore, it is essential to be present in all the channels where customers expect to find them. WhatsApp Business API opens the door to better communications, leading to better customer engagement, greater trust, and lasting long-term relationships. According to the latest data published in 2020 (source: statista.com), WhatsApp already counts with more than 2 billion users worldwide, making it one of the most powerful messaging applications in the world.

WhatsApp Business API offers the possibility to complement or extend existing available channels to provide a seamless customer experience, providing advanced features that allows businesses to manage a high volume of messages as well as to automate and integrate processes to offer a more completed, personalized and valuable experience to customers.

WhatsApp Business API can be used not only to offer support and assistance to customers but also as a channel to carry out day-to-day operations or processes such initiating invoice payments, purchases or orders, contracting new services or even as way to keep clients informed about travel updates and payment confirmations, appointment reminders, shipping alerts and more.

Worldline introduces WhatsApp Business API connectivity to enrich customer experience

As part of becoming a business solution provider, Worldline incorporates WhatsApp Business API into its WL Mobile messaging solutions to facilitate valuable conversations between enterprises and consumers through a channel commonly used by consumers in their daily lifes. Enterprises can easily manage all conversations with the client through a dashboard that includes a shared inbox for easy chat and customer management and a statistics module to track and report all the key metrics.

Worldline’s solutions also include the possibility to automate the conversational flow through the implementation of bots to save time and resources and offer a satisfactory experience by providing instant messages to the customers 24/7 as well as the possibility of integrating with existing businesses systems or applications such as CRMs, ERPs, ticketing tools, and more.

Furthermore, Worldline combines its solutions like secure payments (pay by link solution) or electronical verification and digital signature Worldline’s products with WhatsApp to provide an end-to-end best user experience and customer journey.
In terms of security, Worldline provides a comprehensive solution without compromising company’s security policies. WhatsApp messages are encrypted and protected via HTTPS from the application to Worldline servers. An authentication by SSL certificate, unique for each client verifies and identifies that the requests are made from an authorized server.

According to Santi Ristol, Director of the Mobile Competence Center and member of the Worldline Scientific Community, “Since Facebook launched WhatsApp Business API in 2018, there are already many companies that have expanded their social presence, incorporating WhatsApp Business API services into their omnichannel strategy. As the way businesses and customers interactions are evolving to conversational messages, Worldline is committed to staying ahead of the game in order to provide enhanced customer experience to our solutions and to our clients.”

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