Connect with us

Hi, what are you looking for?

Online Business Success

White House teams up with dating apps to give vaccinated users free perks – TechCrunch


With vaccination rates slowing in the U.S., the White House is getting creative about getting shots in arms. Beyond protecting yourself and others from a deadly disease, the latest incentive to get vaccinated could help you find love (or get laid).

The White House COVID-19 response team announced Friday that a number of popular dating apps would offer new perks for users who get vaccinated, with Tinder, Bumble, Hinge, Match, OkCupid, BLK, Chispa, Plenty of Fish and Badoo all participating in the promotional push. The White House hopes to make inroads with the 50 million users across those dating apps where they’re already spending time.

On Tinder, anyone who adds a sticker to their profile promoting their vaccination status between June 2 and July 4 will be gifted a free Super Like. (Proof of vaccination isn’t necessary, but really, you should get vaccinated if it’s available where you live.) Tinder and other apps will also add vaccination site resources from Vaccine.gov to help people figure out where they can get the shot nearby.

covid tinder

“Nothing like fireworks to signal a new spark and a new start for those looking to meet new people IRL this summer,” Tinder CEO Jim Lanzone said.

According to OkCupid, getting vaccinated might help with that. The company found that people who displayed their vaccination status were 14% more likely to find a match. On OkCupid, vaccinated users will get a free boost, a perk that promotes their profile to potential matches. The other apps participating in the White House initiative are handing out their own premium perks to give users a competitive edge.

The effort is part of a push by the White House to get 70% of adults vaccinated by the Fourth of July. To reach more Americans, the Biden administration has also coordinated with popular entertainment companies like NASCAR and country music channel CMT to promote vaccination.

“Social distancing and dating were always a bit of a challenging combination,” White House Senior COVID Advisor Andy Slavitt said during a press event Friday. He characterized the vaccine push through dating apps as those companies “responding to the president’s call to action” rather than calling it an official partnership.

Advertisement. Scroll to continue reading.

“We have finally found the one thing that makes us all more attractive,” Slavitt said. “A vaccination.”



Source link

Click to comment

Leave a Reply

Latest

Top Stories

FTX founder Sam Bankman-Fried and Alameda Ventures made recent headlines for bailing out a handful of CeFi crypto platforms this week, but what exactly...

Top Stories

Although Bitcoin is struggling to form a bottom, altcoins are on a roll and the current price action could benefit UNI, XLM, THETA and...

Top Stories

Ethereum’s native token Ether (ETH) has declined by more than 35% against Bitcoin (BTC) since December 2021 with a potential to decline further in...

Top Stories

The company enables artists and collectors to create, purchase and resell NFTs via blockchain-enabled transactions. Source link

Technology

Interested in learning what’s next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit...

Top Stories

Bitcoin (BTC) made the most of weekend volatility on June 26 as a squeeze saw BTC/USD reach its highest in over a week. BTC/USD...

Advertisement

You May Also Like

Uncategorized

Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...

Advertisement