Connect with us

Hi, what are you looking for?

Social Media

Which LinkedIn Ad Option Generates the Best Response? [Survey]

7c5b23b3bffc9a37e3364d9e9457b727


Which LinkedIn ad option is best for your brand?

We recently sought the insight of our audience to get some direct feedback about which LinkedIn ad option is delivering the best results for their business, via a poll on LinkedIn.

linkedin ads survey

As you can see here, of 410 responses to our poll, 42% indicated that single image ads have been the best performing LinkedIn ad option for their or their clients’ business, followed by video ads, then promoted text posts and other options a way behind.

Of those ‘Other’ options, respondents noted in the comments that Carousel ads had also been effective for some, while Polls generate strong engagement. But single image ads remain the clear leader for marketers, at least based on this survey – which is interesting considering that LinkedIn advises that video ads are the best performing, on aggregate, based on its stats.

According to LinkedIn’s data, its users are 20x more likely to share a video on the platform than any other type of post, while response rates for its video ad products have been rising steadily over time. LinkedIn also says that video ads see, on average, 2x higher engagement, and 3.5x higher CVR for B2B brands than static posts, so there are some fairly compelling stats that support the use of video ads over still image promotions.

Of course, no generalized stats are universal, as what works for each brand and audience will be different, and it is worth noting that 400 responses is not a huge sample size based on the platform’s now close to 800 million total members.

But it may be worth considering – while video ads do statistically perform better, based on the responses from our community, still image ads remain the best performer, and could be just as valuable in your campaigns.

We’ll continue to run polls on key social media marketing questions throughout the year, so keep an eye on our LinkedIn and Twitter profiles.



Source link

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Latest

Loan And Finance

RPM is also on the hook for interest. Judge Engelmayer found that RPM had “willfully breached its obligations” under the merger agreement. Family-owned California-based...

Technology

What just happened? For the last several decades, the only way to play the unreleased sequel to Atari’s Marble Madness was through a handful...

Loan And Finance

HDI Global and HDI Global Specialty’s UK and Ireland branches will, for the first time, be aligned under a common leadership structure responsible for...

Top Stories

Ether’s (ETH) performance over the past three months has been less than satisfying for holders and the 50% correction since April 3 caused the...

Online Business Success

Data is a key factor in determining many critical business decisions. As a business owner, you’re most likely tracking multiple points of data each...

Online Business Success

An investor looks at the day’s trading at the Pakistan Stock Exchange. — AFP/File Arif Habib Limited says “much-needed clarity on political front” makes...

Advertisement

You May Also Like

Uncategorized

Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...

Advertisement