Where Creativity Is, Success May Follow


Jordan Lintz is the owner and Co-Founder of HighKey Enterprises LLC.

Which Apple product was the most innovative in 2018? You may be thinking about a phone or a laptop, but I think it was actually a chip: the A12 Bionic. Around this time, Apple had struggled with slow sales of the iPhone. Their stock even fell by about 7% at the start of 2019. They noticed new iPhone upgrades were not as strong as they hoped.

As noted in Fast Company, the new chip design, which delivered improvements on performance, consumption and applications, came at the right time: “At a time when it remains tougher than ever to induce consumers to upgrade, as proven by Apple’s surprise January move to cut revenue guidance on sluggish iPhone sales, the innovative chip design positions the company to create a whole new generation of irresistible experiences.”

This is a great example of why entrepreneurs should actively attempt to unlock their creative potential.

All That Space Outside The Box

Innovation is the brainchild of creativity. Without creativity, business owners may find themselves trapped in a box of played-out ideas and outdated solutions. Meanwhile, the outside of the box is teeming with untapped potential.

Personally, I take pride in the extremely creative ways that I make money. Essentially, all the business models we use for my business were conceived outside the box. From our celebrity giveaways to our social media management company, we strive to offer solutions that nobody else is offering — or at least not in the way we’re doing it.

I frequently tell young entrepreneurs seeking guidance that the very reason they’re an entrepreneur and not working a nine-to-five office job is that they want to do things differently. They want to live life differently. And to live differently, you can’t do what everyone else is doing. After all, the path of entrepreneurship is doing what you want and being the best in whatever you choose to do.

But don’t just take it from me. Take it from a significant portion of the world’s CEOs who also think about the importance of creativity. An often-cited 2010 poll by IBM asked 1,500 corporate heads from across 60 nations about the most important leadership trait for success in business. About 60% cited creativity as the most important leadership quality, followed by integrity and global thinking. And a 2017 study from McKinsey and Company also shows that more creative companies financially outperform their peers.

Training A Creative Mind

Anyone can experience spurts of creativity that allow them to think outside the box and come up with creative solutions. The challenge is harnessing a creative mind that can churn out these ideas on a consistent basis.

Personally, I work out every day to get my creative juices flowing. I also have a system where I tackle the most important stuff on my to-do list early in the day. Afterward, I move on to more creative pursuits, like expansion plans. I believe starting with the things I really need to do — a.k.a. the tasks that will make me the most money — is a great way to make space for creativity without higher pressure tasks hanging over me. Working outdoors in my backyard is another trick that’s always worked for me. This is especially true when I work on the patio with my brothers. Still, what works for me may not necessarily work for you.

It is important to find a routine that cranks your creativity up to the highest level. Start by finding out what time of day you are most productive and what location helps you come up with your most brilliant ideas. Then, build a good routine around that schedule.

Remember: Where creativity is, success may follow.


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