Google Messages app on all Android phones: The shift also means greater support for the Rich Communications Service, a standard used by Google’s messaging app. Designed as a replacement for the more limited Short Messaging Service protocol, RCS is built for a more modern era.

Among some of the perks of RCS, you can send and receive high-resolution photos and videos, text via Wi-Fi or cellular, see when a message was read and secure your messages with true end-to-end encryption.

RCS offers certain advantages to businesses and consumers, as Verizon described in its announcement.

“Businesses will also be able to build and manage messaging to more effectively reach their customers,” Verizon said. “RCS will allow Verizon Android users the option to easily connect with businesses to purchase products, make reservations, ask questions and more.”

SEE: Electronic communication policy (TechRepublic Premium)

This shift to RCS in the Android world leaves one key mobile player out of the loop, namely Apple. The iMessage app for iOS/iPadOS allows for read receipts, end-to-end encryption and other benefits, but only if you’re texting another iPhone or iPad user. Send a text to an Android user, and the message is sent via SMS or MMS, which are limited compared with iMessage. You can see the difference between the two on an Apple device as iMessage texts appear in blue, while SMS/MMS messages are painted in green.

With RCS destined to become more of a standard, the ball is in Apple’s court. Will the company stick with its uneasy reliance on iMessage and SMS or join Google in adopting RCS?

“The RCS standard has been building momentum across the globe with more than 444 million monthly active users in 60 countries, according to GSMA,” Verizon said. “As networks continue to become interconnected, Android users in the U.S. will enjoy a better, more advanced messaging experience as they interact with each other and businesses on networks that support the RCS standard.”

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