Marketing Podcast with John Ruhlin

In this episode of the Duct Tape Marketing Podcast, I interview John Ruhlin. John is the founder of The Ruhlin Group, a gift logistics company. He’s also the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.

Key Takeaway:

Companies spend billions every year giving crappy stuff to their most valuable people. John Ruhlin set out to change this. If you’re going to give someone something, blow them away — so he created a done-for-you-gifting agency that helps people achieve just that.

People refer business to people who they like, trust, and who are top of mind. There’s an art to gift-giving, and in this episode, John dives into the art and science of using gifts to increase referrals and strengthen client retention.

Questions I Ask John Ruhlin:

  • [1:05] So you know you’re taking on a whole new category, aren’t you?
  • [8:16] You’re suggesting that you look at it as a marketing channel and that you would actually put X amount of revenue into gifting per client — do you have a formula for that?
  • [10:21] When you surprise somebody and blow somebody away, they can’t not talk about it. So what would you say that turns into?
  • [12:25] What’s your planned giving schedule?
  • [14:14] Let’s say somebody has a new product or a new book — can you tie a gift to that or does that end up being too close to the transaction?
  • [17:30] What’s the most impactful meaning or return on investment thing you’ve seen someone do?
  • [18:38] Regardless of return, what’s the most outrageous thing you’ve seen someone do?
  • [19:33] What’s been the one that should have worked, but actually turned into kind of an oops?
  • [20:51] Is there a ~ $500 personalized gift that you’ve seen impress someone?
  • [23:22] If somebody wanted to work with you or find out a little more about your ideas, where can they find you?

More About John Ruhlin:

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This episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

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