Connect with us

Hi, what are you looking for?


Twitter will now display full-screen ads in Fleets

Twitter Logo file

Twitter has announced that it will now display ads in Fleets. It seems the microblogging site has found a new way to make money from Fleets. The social media giant has launched a new experiment called Fleet ads, which will bring full-screen, vertical format ads to Twitter for the first time.

“Fleet ads are full-screen billboards for advertisers. Appearing in between Fleets from people who are sharing pictures from the dog park in Fort Funston or video of their morning coffee stroll in Williamsburg, Fleet ads are all about connecting your message with every day,” Twitter’s senior product manager Justin Hoang and global product marketing manager Austin Evers said in a blog post.

The company says “Fleet ads are a space for “brands to be creative: go behind the scenes, have a creator take over your account, or share a hot take.” The ads support images and video in 9:16, and you might see up to 30 seconds videos.

Brands will also get an option to add a “swipe up” call-to-action and they will be given access to standard Twitter ad metrics, including impressions, profile visits, clicks, website visits, and other information. For now, Fleet ads will be visible to a limited group of people in the US on iOS and Android.

Fleets was launched globally in November 2020. It is similar to Instagram Stories and the social media giant introduced this feature after testing it in a few countries. With Fleets, users can share text, respond to others’ tweets, or post videos with the same background colour and overlaid text.

It is important to note that every Fleet you upload exists for only 24 hours. Like Instagram, one will find fleets on the top of the Twitter account, right below the icon.

Advertisement. Scroll to continue reading.

Source link

Click to comment

Leave a Reply


Loan And Finance

Continued progress and trading momentum across Life and General Insurance Strong and resilient capital position, with capital return to be completed by end of...

Online Business Success

Making hybrid work environments work Photo by CoWomen on Unsplash Over the past two years, the workplace has evolved from forced remote work to...

Top Stories

The Society for Worldwide Interbank Financial Telecommunication, or SWIFT, the Belgian financial messaging network used by banks in international money transfers, announced Thursday that...


We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful...

Loan And Finance

PIB Group is forging ahead with delivering on its ambition to become a dominant player in the Spanish insurance market, by acquiring Tractio Risk...

Top Stories

Avalanche (AVAX) has emerged as one of the worst-performing cryptocurrencies among the top-ranking tokens in the last 24 hours, partially due to fears connected...


You May Also Like


Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...