Connect with us

Hi, what are you looking for?

Social Media

TikTok’s Testing a New ‘Tips’ Option for Selected Creators

TikTok’s trying out another new creator monetization option, with some users seeing a new ‘Tips’ tab in their TikTok settings.

As you can see in this example, posted by Jera Bean (and highlighted by Matt Navarra), some creators now have a Tips section in their account options, through which they can apply to receive tips from their audience.

As per TikTok’s description, to be eligible for Tips, users need to have at least 100k followers and their account needs to be in good standing, in line with TikTok’s platform rules and regulations.

TikTok tipping

TikTok will take no cut from creator tips, at least initially, with users who are approved then getting this new Tips button on their profile page (via Loochy TV)

TikTok tipping

Which could be a handy way to drive generate direct income from your biggest fans – we asked TikTok about the new option and it provided this statement:

“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience.”

TikTok’s been working to add in more monetization options to incentivize users to keep posting, and remain competitive with YouTube and Instagram, which offer far more lucrative revenue share programs.

But those options, of course, are more aligned with long-form video, where they can insert mid and pre-roll ads, which can then be directly attributed to video views. Short-from video doesn’t provide the same potential in this respect, which means that TikTok needs to look at additional avenues to monetization, like tipping, direct funding, virtual gifts and eCommerce integrations.

TikTok’s also looking to help facilitate brand partnership deals as another revenue stream for creators, but eCommerce integration looks set to be the key focus, which it’s seen significant success with in the Chinese version of TikTok Douyin.

Advertisement. Scroll to continue reading.

Tipping is another part of the bigger monetization framework, with users able to purchase in-app coins that they can then allocate either to tips, virtual gifts, or even creator shoutouts, which it also added earlier this year.

Given the breadth of options available, it’s little surprise to see TikTok also testing out direct tipping as another option, though it is fairly limited at the moment, and TikTok’s provided no specifics on the actual roll-out and availability as yet.

But you may notice it in testing, with TikTok also working to build in more in-app spending options, like virtual gifts and rewards, in order to establish new habitual behaviors, and help guide the next stage for the app.

Source link

Click to comment

Leave a Reply



Top Stories

Bitcoin (BTC) is witnessing a tough tussle near the $58,000 mark but that has not stopped select altcoins from hitting a new all-time high....

Loan And Finance

Dear Penny, My husband and I had a four-wheel drive pickup. He bought this vehicle unseen in 2017. The car lot drove it to...


Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this...

Online Business Success

— AFP/File With a fresh loss of 0.33%, local currency settles at Rs175.24 against the US dollar in the inter-bank market. Uncertainty regarding the...

Top Stories

Avalanche (AVAX) is now the tenth-largest cryptocurrency by market capitalization after more than doubling in price since the start of November. AVAX entered the...

Top Stories

A crowd loan is a Polkadot (DOT) crowdsourcing event in Polkadot that allows the community to support project bids in upcoming parachain slot auctions....

Top Stories

Look at your feet. A lot of you (raises hand) are wearing Nikes right now. For the fiscal year ending May 31, 2021, Nike...


Microsoft is rolling out Built-In Protection to Defender for Office 365, a new feature that would automatically enable recommended settings and policies to make sure...


You May Also Like

SEO Guide

How to index website on Google? Do you want to drive more organic traffic to your new website? I am sure your answer is...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...


In this post, I will discuss the top ten profitable blogging niches ideas for Adsense approval and high traffic. whether you use Blogger or...

SEO Guide

Want to rank in Google image search? Images that you use as a featured images when writing a post actually appear on Google Images...