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TikTok rival Kuaishou inks global licensing deal with AMRA

China-based short-form video platform (and ByteDance rival) Kuaishou has signed a global licensing agreement with royalty collection platform, AMRA.

Under the deal, Kuaishou’s overseas applications, Kwai and SnackVideo, will have access to the performance and mechanical rights of the broad musical repertoire represented by AMRA, which includes its clients Kobalt, among other publishers.

With over one billion users, Kuaishou claims to be one of the fast-growing social and short video platforms in the world.

It says that its overseas applications, Kwai and SnackVideo are among the most popular apps in Latin America, the Middle East and North Africa, and Southeast Asia.

According to AppAnnie’s State of Mobile 2022 Report, user time spent on Kuaishou grew 225% since 2019.

AMRA’s deal with Kuaishou is the latest for the platform, following a global licensing agreement signed with Paris-based Believe and TuneCore, last month.

Warner Music Group (WMG) also struck a global licensing deal with the platform six months before that.

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Kuaishou is a prominent short-form video apps in its home country of China, and was reportedly negotiating a $2 billion investment from Chinese technology and entertainment conglomerate Tencent in 2019.

“Partnering with cutting edge technology players like AMRA differentiates Kuaishou from other platforms in terms of value provided to content creators globally.”

Tony Qiu, Kuaishou

Tony Qiu, Head of Kuaishou’s International Business, said: “Partnering with cutting edge technology players like AMRA differentiates Kuaishou from other platforms in terms of value provided to content creators globally.”

“We are very pleased to partner with Kuaishou and excited by their fast-growing social and video platform.”

Tomas Ericsson, AMRA

Tomas Ericsson, CEO of AMRA, added: “We are very pleased to partner with Kuaishou and excited by their fast-growing social and video platform.

“Our commitment to our songwriter clients to provide them with new and powerful collection opportunities on a global scale is what AMRA was built for. We look forward to working with the team at Kuaishou and deliver more value back to our songwriter clients”Music Business Worldwide

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