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TikTok Publishes New Holiday Campaign Planning Guide for Marketers


TikTok has published a new guide to help marketers maximize their holiday campaigns, which outlines key insights into usage trends, critical dates for planning, ad tips, seasonal templates and more.

You can download TikTok’s 16-page holiday guide here, but in this post, we’ll look at some of the key elements.

First off, TikTok includes a range of usage and trend stats which underline the rising influence of the app.

TikTok holiday marketing guide

The time spent chart is particularly significant – TikTok users now spend a lot of time in the app, with the addictive, highly attuned ‘For You’ feed keeping people scrolling for hours on end. That then makes TikTok more influential as well, which is an important element to consider in your holiday planning.

And if you are mapping out a holiday campaign, TikTok provides an overview of an effective planning schedule to keep in mind:

TikTok holiday marketing guide

This is actually a pretty good overview that could help to keep your campaigns on track, and ensure that you’re covering all of your bases, rather than just jumping in and launching a campaign straight away. A more strategic, spaced out schedule for planning will better ensure that you’re ticking all the key boxes, and thinking through each element in detail before implementation.

TikTok also provides a listing of ad tips to help improve campaign performance:

TikTok holiday marketing guide

While it also includes this potentially handy overview of common hang-ups in the process, and when to use its various ad tools:

TikTok holiday marketing guide

You may not have known that these options exist, nor why they could be valuable, and this quick reminder could come in handy as you go about your planning.

The guide also includes detailed outlines of all the key steps in the ad planning process, along with overviews of all of TikTok’s creative ad tools and features to help maximize your approach.

Also, TikTok has themed ad templates that could come in handy:

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TikTok holiday marketing guide

There’s also a campaign planner that you can fill in, along with a visualization of key dates.

It’s a handy guide, which could be a big help for TikTok marketers, providing valuable insights and tips to boost your campaigns. And again, you may not have even known that many of these features existed – if you’re thinking of launching a TikTok campaign, really at any time, it’s worth downloading the guide and taking a look through the notes.

You can download TikTok’s 2021 Holiday Guide here.



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