Connect with us

Hi, what are you looking for?

Social Media

TikTok Provides New, Step-by-Step Guides to Creating Branded Content on the Platform

5d875a8ba58ad44ef755bfbdedae694b


TikTok is looking to help more brands take the leap into TikTok content creation with a new set of detailed, step-by-step guides on how to create some of the most common, engaging video types on the platform.

And with more brands looking to lean into the app this holiday period, and reach its burgeoning user base, the notes may just come in handy – you can read TikTok’s full overview guide here, but in this post, we’ll review the three main video types that TikTok has highlighted.

First off, TikTok suggests that brands create an introductory, first-person story clip, outlining their business and what they do.

TikTok video tips

As you can see, TikTok’s shot-by-shot guides are very detailed, providing a clear outline of how to create an introductory clip.

TikTok also suggests businesses post a product showcase clip:

TikTok video tips

While it also provides an outline for a customer story video:

TikTok video tips

Again, the framing notes, down to the second, provide a very clear overview of how to create an effective TikTok clip – so if you’re stuck for inspiration, or you don’t have time to research niche trends in the app yourself, this could come in handy for your planning.

From there, TikTok also notes that brands can promote their clips to reach an even larger audience, though even without paid support, these are some good clip types to help establish your brand’s TikTok presence.

And you should probably consider it. The app is now up to a billion users, rivaling Instagram on this front, and rising much faster, with its engaging, community-focused approach helping to increase interest, and get more people spending more time with TikTok clips.

But traditional, interruptive ad approaches won’t work – you need to align your creative with TikTok trends in order to maximize its promotional value for your brand. Which is why these notes are valuable, and worth factoring into your process.

Advertisement. Scroll to continue reading.

You can read TikTok’s full content overview guide here.



Source link

Click to comment

Leave a Reply

Latest

California

Calm, the meditation and relaxation tech startup featuring a medley of celebrity voices, has laid off a fifth of its staff. The company is...

Washington

Placeholder while article actions load The de facto leader of Samsung received a presidential pardon on Friday, wiping clean the billionaire scion’s criminal record...

Georgia

COVINGTON, Ga. — One area team opened a new season with a win while the other began with a loss. Social Circle downed Newton...

Texas

The power of TikTok was on full display this week after a Houston woman went viral for rescuing a puppy discovered hidden in piles...

Online Business Success

A pump is seen at a gas station in Manhattan, New York City, US, on August 11, 2022. — Reuters Brent crude futures were...

Technology

Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here. Can AI-driven fitness...

Advertisement

You May Also Like

Uncategorized

Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...

Advertisement