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Three Ways To Champion A Female-Empowered Tech Workforce


Lilit Davtyan is the CEO of Phonexa, an all-in-one marketing solution for calls, leads, clicks, email, SMS, accounting and more.

With March being women’s history month, it’s a great time to reflect on womens’ strides, accomplishments and contributions in the global technological, economic, social and intellectual arenas.

This topic brings a lot to mind—what more can be done for women or what should have been done in history. But for the sake of this piece, I’m going to get granular with how to better contribute to creating a female-empowered technology workforce.

Start With Yourself

I am Lilit Davtyan—a daughter, a mother, a wife, an avid runner and an immigrant. But behind all of those things, I am a thirty-something-year-old CEO who works in synergy with five other dynamic C-level female executives and dozens of other brilliant women who are breaking the stereotypes of what the tech scene looks like.

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I count my blessings as I write this while also understanding that change begins within oneself—at a deeper level.

Change requires thought and confidence in your power to make a difference—to believe in yourself. Because experience shows that when you believe in yourself, you begin to take action to grow to your full potential and eventually empower yourself toward getting greater positions, pay and recognition.

Once you’ve reached that potential, all you have to do is pay it forward by mentoring and cultivating a growth-oriented environment amongst your woman work peers.

Build A Skills-Focused Workforce & Invest In Educational Opportunities

As a leader, you have the ambition to build a strong, inclusive and diverse company culture across your team to ensure higher productivity and talent retention. Somewhere between those aspirations, leaders often forget that they need to hire for skills and talent and not to fill a demographic within the company.

To stray away from hiring “just to hire,” companies should implement long-term, female-focused perks like paid parental leave, work flexibility, healthcare benefits and professional development opportunities.

This will attract more women talent to the company and shape its credibility in taking care of its employees. It will also help your company focus on hiring the best people to do the job—while you organically draw more females to join your tech workforce.

Encourage Participation In Professional Female-Driven Societies, Communities And Events

At Phonexa, the leadership team and I always championed the ideology that the stronger the team members, the stronger the company. To kick that ideology into action, the leadership team and I encouraged team members to join professional martech societies and marketing groups as well as attend events highlighting women’s contributions to the industry.

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Some of my (I am a member of each) and the team’s favorite female-driven industry initiatives include:

Women of Martech: Works to increase the recognition and power of women in the martech industry and their innovative contributions to drive the industry forward.

Women of Email: Promotes woman leadership in the email marketing niche.

CHIEF: A private membership network that connects and supports women executives across all industries.

Phonexa has also kicked its support for female empowerment and community-building initiatives to another gear with the launch of LinkUnite, an invite-only women’s forum and retreat for female leaders in director or higher positions in digital marketing and technology.

With the inaugural event set to take place from April 10 to 13 in Scottsdale, the team will use LinkUnite as a platform to celebrate female brilliance and focus on the faces and stories behind each attendee, all while reimagining the full female potential in the workspace.

As women, we’ve collectively come a long way to set the foundation for an industry that delivers effective change—LinkUnite is an extension of that ongoing effort and vision—to do and be better.

What’s your contribution?


Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

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