3 Things Female Professionals Should Keep In Mind: You’re juggling meetings, pushing new initiatives forward, getting your ideas out there, increasing your income and more — you’re a woman in the driver’s seat of your career.
Getting there probably took you a lot of sleepless nights. You had to make tough, smart decisions every step of the way, navigating different opportunities. You’re in the driver’s seat of your career, and it’s a no-brainer that you want to stay there. Here are three things you can do to continue owning your path.
Be An Expert In Your Domain
Whether you’re a marketer, software developer or entrepreneur, it’s important to be an expert in your domain. It’s ok to have different interests, but you should strive to have one core area that you focus on, one core area that you look at and say: “I want to keep leveling up here.”
As women, we sometimes tend to say “yes” to everything that comes our way. But by building depth in your main focus area, you’ll gain a clearer sense of what your “yes” is and will be able to say “no” to projects that don’t involve you using your core knowledge. This will help you remain centered in your mission. For example, if you’ve cultivated expertise in social media strategy, you’ll be more empowered to take on projects centered on that skill set, as opposed to projects that touch on other elements of marketing, such as content writing and search engine optimization.
Expand The Edges Of Your Knowledge
However, cultivating expertise in your domain doesn’t mean you should stop learning. It’s quite the opposite. You should practice continuous learning to expand the edges of your knowledge. By doing so, you can stay relevant in your field and avoid your skills stagnating over time.
For example, I’m a portfolio manager for a technology initiative. As project management evolved over the years, I had to evolve with it to continue delivering results. So, I took classes and got a certification. This brings me to my next point — you can increase the depth and breadth of your domain knowledge by reading books and articles, attending workshops and webinars and seeking mentorship from someone who is more experienced. However, if you can formalize that knowledge in the form of a certification or degree, all the better. Doing so gives you more credibility.
Seek Strategic Collaborations
Have you ever found yourself working on a project that doesn’t involve using your core domain knowledge? Maybe you’re a freelance content writer who was pulled into a client’s public relations initiative or a small business owner who ended up spending night after night trying to iron out a new digital marketing strategy.
With strategic collaborations with the right people, you can save time and energy. You’ll be able to delegate tasks, handing them off to people who have that specialized expertise so that you can stay focused on your main goals. So, going back to the examples above, if you’re a freelance content writer and a client asks you for public relations help, you can gracefully bow out by referring a reliable public relations expert in your network. If you’re a small business owner, you can hire a digital marketing expert so you can continue running the day-to-day of your shop. Knowing what you don’t know can be the difference between failure and success.
It’s obvious that you’ve already bossed up in life. But by keeping these three things in mind as you continue your journey — being an expert in your domain, expanding the edges of your knowledge and seeking strategic collaborations — you can reach even greater heights.