Connect with us

Hi, what are you looking for?

Social Media

Study of 137k Facebook and Instagram Ads Reveals Performance Benchmarks and Trends [Infographic]


Instagram is seemingly the more popular app, but Facebook has more users – so which of Meta’s big social platforms gives you the most bang for your ad bucks?

The team from Socialinsider recently analyzed over 137k Facebook and Instagram ad campaigns to find out, and while there are many variables that influence the results of campaigns, the data here may provide some general indicators for your approach.

Among the key findings:

  • Facebook feed placement is best for driving ad traffic
  • Instagram Stories ads see the highest CTR
  • Brands have invested 8.69% more in Instagram ads in 2021 compared to 2020

The full report, which you can read here, covers a range of additional elements and considerations, but the topline results are summarized in the infographic below.



Source link

Click to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Advertisement

Latest

Social Media

Instagram is seemingly the more popular app, but Facebook has more users – so which of Meta’s big social platforms gives you the most...

Online Business Success

Picture of some electrical grids. — Reuters/File Per notification, the discount package will be applicable from November 1, 2021 to February 28, 2022. The...

Top Stories

Delegate representatives from the Climate Chain Coalition spoke at the United Nations Climate Change Conference, also known as COP26, in Glasgow, Scotland on Tuesday....

Top Stories

This week, a number of contenders are set to participate in Polkadot’s first parachain auctions and this process tends to place buy pressure on...

Top Stories

Cryptocurrencies have quickly emerged as one of the hottest investment vehicles of the past decade, gaining traction first from retail traders, as seen in...

Technology

Why it matters: According to the Semiconductor Industry Association, global chip sales grew 28 percent in the third quarter to $144.8 billion. There are...

Social Media

Among the various issues and concerns highlighted by the recent ‘Facebook Files’ internal data leak was the suggestion that content sharing on Facebook is...

Loan And Finance

Electric vehicle company Tesla has issued a recall order for more than 2,800 of its vehicles over an issue with their front suspension bolts,...

Advertisement

You May Also Like

SEO Guide

Want to rank in Google image search? Images that you use as a featured images when writing a post actually appear on Google Images...

Technology

Sonos is one of the most popular wireless speaker brands in the world, and for good reason – its range of portable Bluetooth speakers,...

Online Business Success

File photo The Economist Intelligence Unit (EIU) has said that inflation will remain high in Pakistan for the next six months and the rupee...

Online Business Success

Carrying Credit Card Debt Isn’t Just Bad for Your Budget. It May Also Affect Your Health. The stress of carrying card debt through adulthood...

Advertisement