The partnership will see Sony Music Publishing support and collaborate with Vertical’s roster of songwriters across administration, sync, creative, and more.
Vertical Rights was founded by Christian Wåhlberg, Jamie Binns and Jan Carl Adelswärd, who are also owners of Lateral Management.
Lateral represents artists including Labrinth, Paloma Faith, Real Like You and more.
Lateral and Vertical are closely linked and constitute a strong network of artists, songwriters and producers on an international scale.
Vertical represents songwriters such as Klas hlund, who has co-written for Robyn, Katy Perry, Usher, and Ghost; Jocke hlund, who has written/produced for Robyn, Cee Lo Green, Wayne Coyne, and Iggy Pop.
The company also represents as well as electronic dance music masters Michel Zitron and John Martin, who have crafted music for Swedish House Mafia, Martijn Garrix, David Guetta, and Tiesto. Vertical also represents rising stars Gino & Otto, who co-wrote recently released single Options by Internet Money and 24kGoldn.
“Our passion has always been to make great music with good people.”
Christian Whlberg, Vertical Rights / Lateral Management
Christian Whlberg, Managing Director, Vertical Rights and co-founder of Lateral said: “Our passion has always been to make great music with good people.
“I am convinced that working together with Sony Music Publishing’s team under the leadership of Johnny Tennander will inject new energy into the vibrant network of artists, songwriters and producers that make up the Lateral and Vertical family.”
“I’ve always had huge respect for what Christian and Jamie have built together and they have always combined quality music with great ideas.”
Johnny Tennander, Sony Music Publishing
Johnny Tennander, Managing Director, Scandinavia and SVP A&R International, Sony Music Publishing, added: “I’ve always had huge respect for what Christian and Jamie have built together and they have always combined quality music with great ideas.
“Their roster is a fantastic addition to our world, and we are really looking forward to work closely with their team and their songwriters.”Music Business Worldwide