Connect with us

Hi, what are you looking for?

Social Media

Snapchat Announces New Deal with Sony Music to Expand Sound Options in the App

Snapchat continues to expand its audio options, this time via a new deal with Sony Music Entertainment, which will enable Snapchatters to incorporate even more songs into their Snaps.
Snapchat Sony music

As you can see here, the new deal will enable Snapchat users to incorporate even more popular tracks into their posts, providing more creative potential, and more ways for artists to get more direct promotional benefit in the app.

Snapchat first launched its music clips option last October, which it’s been gradually expanding ever since, most recently through the addition of audio snippets from a range of NBC TV shows and movies, as part of a new deal with NBCUniversal.

This new deal, again, provides more options, while Snap’s also testing new audio formats and tools, including Sound Lenses with a pre-selected song embedded into the Lens.

“The Lens transforms pictures of anyone to appear as if they are singing a song, while Cameo Sound Lenses will apply visual effects to put you and a friend as the stars of your own animated music video.”

That will add even more creative capacity, and with music forming a key part of the TikTok experience, it makes sense for Snap to align with the same, and look to provide more engaging music-related options to tap into rising usage trends.

Which Snap has traditionally been very good at. While Facebook has struggled to build viral, trend-setting AR tools, despite having more capacity to do so, Snap has consistently been able to gain more attention, and bring more users to its app, by coming up with interesting, engaging Lenses and options, each of which helping to maintain its position as the app of choice for many younger users.

These new Lens types will add to this, while as noted, incorporating more music, in line with broader usage trends, is another key way that Snap can ensure it maintains connection with more users.

Source link

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.



Social Media

Snapchat continues to expand its audio options, this time via a new deal with Sony Music Entertainment, which will enable Snapchatters to incorporate even...

Loan And Finance

“Just as we have air quality alerts, categories for tropical hurricanes, and red flag warnings for wildfires, California needs a way to warn our...

Top Stories

South Korea’s crypto community coul soon face stringent reporting requirements on all cryptocurrency transactions, with the country’s National Assembly currently debating whether “know-the sender”...


Source: Joseph Keller/iMore Apple has released an update to its now-owned Dark Sky app that addresses some issues when trying to use it to...

Top Stories

Selecting a timeframe for technical analysis is always a tricky topic, but usually, the longer the trend, the higher the odds it shall prevail....

Social Media

This is interesting – today, Twitter has announced that it has acquired Threader, an app that enables users to compile and share tweet threads...

Online Business Success

A salesman helps a customer (R) to select gold bangles at a jewelry showroom in Mumbai, India, May 21, 2015. Reuters/File The yellow metal...

Top Stories

Institutional traders have locked a record sum of capital into Bitcoin investment products despite trade volume declining during the second half of 2021. According...


You May Also Like


In this post, I will discuss the top ten profitable blogging niches ideas for Adsense approval and high traffic. whether you use Blogger or...

SEO Guide

How to index website on Google? Do you want to drive more organic traffic to your new website? I am sure your answer is...

SEO Guide

Want to rank in Google image search? Images that you use as a featured images when writing a post actually appear on Google Images...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...