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Six Excuses You’re Making To Not Use Social Media To Sell


Libby Rothschild, CEO of Dietitian Boss. Follow on LinkedIn

Taking risks when advertising your business can be frightening; you may be unsure about how much money you should invest or what strategies would work best for your industry. You may also be unsure about changing your usual marketing tactics to a method you are unfamiliar with. 

If you recently noticed your sales are lagging, changing up your marketing efforts could be the very thing you need to do to give your business a boost. One option that has worked for many businesses is social media. Unfortunately, many business owners or marketing teams tend to make excuses when the idea of social selling comes up. 

Even though thousands of companies have successfully used social media for years, it is still a new concept for many who may not have considered using it in the past. There are dozens of reasons these professionals may avoid using popular platforms such as Instagram or Facebook to advertise their brand. If you have always been hesitant about using social media for your company’s marketing needs, you have likely used one or more of the following excuses in the past. 

Excuse 1: I Don’t Want To Show My Face Or Have Concerns About Privacy

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Social media can be a great way to help your business gain more exposure, and one of the fastest ways to gain attention includes showing your face. Many people struggle with vulnerability, including showing up and posting images and videos of themselves. Many people feel awkward posting selfies, but the consistent act of visibility drives sales. People want to buy from people they know, like and trust, and posting selfies supports building rapport with people online. 

Excuse 2: I Don’t Have Time

Although there are no set rules for how much or how little time you commit to social media, most experts will suggest that you try to make at least three posts a week. Initially, you may think you do not have enough time to commit to making three posts a week, but once you start using social media and learn how easy it is to use, you will see that only a few minutes are needed to improve your business growth. Create a schedule where you post every Monday, Wednesday and Friday to make things easier. You can choose to post on one platform (your primary platform).

Excuse 3: My Market Isn’t On Social Media 

You may think these platforms do not apply to your niche, but you would be surprised at who is using social media these days. Many business owners feel like their brand or industry is not made for social media, but you can make social media work for any business. The fact is, if you do not adapt to using social platforms to help your business grow, your competitors will find a way to do it, and it is likely they already have. 

Excuse 4: Fear Of Becoming Obsolete 

Some business owners may feel they will become irrelevant or obsolete if they use social media for their advertising efforts. It could be because they may not know which marketing skills are transferable from their old traditional way of selling to this new normal. You may be a natural salesperson and do not want to lose that personal touch that has worked well for you in the past. But with social selling, you still get to add a personalized touch to your advertising efforts while also socializing with your clients and customers in a brand new way. It is all about adapting, and it can be much easier than you think. 

Excuse 5: Little Or No Knowledge About Social Media 

You may be well aware you need to have your company on social media, but maybe you are not sure how to get started and have very little training in social media marketing, which can include everything from using keywords to understanding how to put together a successful advertising campaign that will work on social media platforms. 

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In my opinion, the best way to learn how to use social media is to simply start using it. You can create an account for yourself if you have not already and learn the basics, such as posting images and videos, or play around with the settings until you feel comfortable setting up a business account. 

Excuse 6: I Need To Be Able To Measure My Results 

One of the most common excuses I’ve heard for not using social media is that people want to know exactly what their numbers are. And this new concept can be confusing, especially at first. Internet selling is entirely different from other forms of marketing because it is analytically driven. With social media selling, you get access to all types of consumer insight and monitoring tools that allow you to learn more about your customers in real-time. While it can be a lot to take in at once, and the switch can be overwhelming, if you stick with it, you will be able to track your ROI using social media resources and make the necessary adjustments as needed. 

Final Thoughts

Now that you understand more about how beneficial social media selling can be for your business, you no longer have any excuse to put off this new advertising method. Get started by creating an account for your business today on the platform of your choice and learn just how simple it can be to boost your sales using social media. 


Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?




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