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Six Creative Ways To Acquire New Clients


To propel growth, businesses have to determine the best way to continually acquire more and more new customers. Breaking out of ingrained customer acquisition strategies can be difficult for business leaders when these strategies have previously led to success.

However, businesses have to also think outside the box as customer needs change over time and industries adopt new innovations. To help leaders move in a new direction, a panel of Forbes Business Council members share creative ideas businesses can use to acquire new clients.

1. Listen In On Customer Calls

As a leader, go spend time with your customer-facing people. When was the last time you sat in the call center and listened to customer calls? Spend a week there this quarter just listening to what customers are talking about, seeing how the call center staff respond and taking notes. There will unquestionably be opportunities in there that will open up better ways to close and convert more business. – Alex Benjamin, BioMaxx Environmental

2. Create Shareable Cold Call Videos

Loads of people use email and cold calling, but I’ve found out that making a one-minute video and sending potential customers that link does the trick a lot better. They immediately see who you are and how you speak, making it much easier for the other party to identify with what you have in mind for them. I love this new age of acquisition. There are many tools out there that can assist you and your team. – Bram Weerts, Kea | Analyst Relations

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3. Share Knowledge On Youtube

YouTube is a great way to share your knowledge with others and acquire new clients. Focus on presenting high-quality content that serves as useful information for your ideal clients and highlights your company as experts. Then, share links to your website and other social media profiles in the comments. This has been a very successful approach for my organization. – Kandis Porter, Effective Flow Connections

4. Partner With Companies In Unexpected Sectors

Make unexpected partnerships to broach previously unreachable client sectors. Brainstorm with your team the furthest possible applications of your product or service, and reach to become the first to innovate by making that connection happen. For example, hemp processors could seek to partner with local textile artists to develop a fresh regional design to show creativity and appeal to new clients. – Chris Gerlach, Synergy Life Science

5. Adopt Freemium Pricing Strategies

Freemium pricing, if executed properly, can be a great way to attract new clients, but it does require a lot of research and thought into how to offer something that customers benefit from and at price points they’d be willing to pay for it. Some of the most explosive growth in the last decade has been fueled by freemium, product-led growth, such as with brands like Slack and Fortnite. – Gabriel Smith, Pricefx

6. Be Prepared To Say ‘No’

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Many salespeople will not like this answer, but say “no” to business when a client has unrealistic expectations or is focused on price. Turning down business professionally often turns into great business in the future. When a client has unrealistic expectations, they will soon realize that their current vendors will fail. You will then be their first call. – Todd Bavol, Integrity Staffing Solutions



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