Connect with us

Hi, what are you looking for?

Online Business Success

Retailers Ready To Celebrate Dads

As Father’s Day approaches, customers and retailers alike are getting ready to honour the men in their lives.   “We’ve seen early customer demand – with Father’s Day related searches up 109% as early as February, compared to the same period last year” says Leanne Osborne, Chief Commercial Officer for the curated online marketplace,, who sell unique products made, designed or sourced by the 5,000 artisans, designers and boutiques that trade on the platform, has added 91% more products to their Father’s Day campaign this year, in anticipation of strong customer demand.

They will not be alone in looking for a boost from Father’s Day. With indications that customer spending is back (sales were strong in April), all eyes are now on the next big gifting event.

This is an industry in need of some good news.  With non-essential retail in the UK closed during much of the peak Christmas selling season, and remaining closed throughout key holidays such as Valentine’s, Mother’s Day and Easter, Father’s Day will be a welcome opportunity to re-engage with customers both online and offline.

Make it personal

The key to a successful Father’s Day for retailers will be the ability to tune into what the customer is looking for as they celebrate after a tumultuous year.

Advertisement. Scroll to continue reading.

It is clear that personalisation, a major trend in gifting over the last decade or so, will continue to be important for Father’s Day 2021. have seen an increase in customers looking for the opportunity to create something unique to “celebrate shared memories”.

Etsy, the online platform with over 4.7 million sellers world wide, has also seen a growth in personalisation.  As Dayna Isom Johnson, Etsy Trend Expert puts it, “Even the man who has everything doesn’t have personalised everything.”  She adds: “Etsy sellers are creating one-of-a-kind gifts – like custom initial cufflinks and personalised watch stands”.

“From cards with photos on to pet portraits, products with children’s drawings on and gifts featuring names, unique, thoughtful and personalised is definitely a must-have trend this year” agrees Louise Daniel, founder of And So To Shop, online indie marketplace.

Wellbeing is key

After the stresses of the last 12 months, it’s no surprise that this year’s popular gifts also have a distinct focus on wellbeing.  “The wellness scene is ever expanding and men are catching on,” explains Dayna Isom Johnson.

Louise Daniel agrees: “We’ve seen an increase in selfcare, wellbeing and grooming product sales, as dads are perhaps spending more time at home, but also getting ready to go back out again”.

“Give a gift they wouldn’t purchase themselves – a grooming gift is a great way to give him the nudge to unwind and recharge his batteries” suggests Dayna Isom Johnson.

Another way to unwind?  Getting outdoors – gardening tools and BBQ accessories are both in demand on as customers gear up for (potentially) a summer of outdoor celebrations.

It takes all kinds of men

This year’s popular Father’s Day gifts also highlight how people are looking to appreciate all types of men who play significant roles in their lives.

“At Etsy,  we’re celebrating all the different father figures this year, whether you have a step dad, plant dad, dog dad, or any other kind of dad in your life” explains Dayna Isom Johnson.

Advertisement. Scroll to continue reading.

At, this year’s Father’s Day campaign “for extraordinary dads in extraordinary times.” Leanne Osborne explains: “lots of families and dads are wearing multiple hats at home – from teacher, chef and entertainer, to counsellor, crafter and hairdresser – all while juggling their usual day-to-day.”

With families finally able to meet again as restrictions continue to loosen, there’s certainly much to celebrate this Father’s Day.


Source link

Click to comment

Leave a Reply




In brief: Ever since the Coronavirus forced some people to accept working from home as part of the new normal, it was only a...

Loan And Finance

Global Aerospace, a provider of aerospace insurance, has announced the appointment of Rachel Priester as director of claims – USA, effective Feb....

Online Business Success

Tempting though it may be, employers needn’t resign themselves to what’s being deemed as the Great Resignation. Instead, they need to be strategic about...


Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this...


In the latest turn in the ongoing Apple vs Ericsson saga, Apple appears to have filed a second countersuit against Ericsson, this time in...

Top Stories

Prominent crypto entrepreneurs and supporters, who shared memes on Twitter about doing odd jobs amid an ongoing market crash, were joined by global fast-food...


Best TVs for Apple TV iMore 2022 While the best Apple TV is the Apple TV 4K, it’s no good to you unless you...

Top Stories

Starting on Jan. 27, the South Korean crypto exchange Bithumb will not allow users to withdraw their crypto assets to unverified private wallets. On...


You May Also Like

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

SEO Guide

How to index website on Google? Do you want to drive more organic traffic to your new website? I am sure your answer is...


In this post, I will discuss the top ten profitable blogging niches ideas for Adsense approval and high traffic. whether you use Blogger or...

SEO Guide

Want to rank in Google image search? Images that you use as a featured images when writing a post actually appear on Google Images...