Connect with us

Hi, what are you looking for?

Technology

Report: One in five customers won’t wait for a website error to be fixed

Saucelabs VentureBeat 01

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – August 3. Join AI and data leaders for insightful talks and exciting networking opportunities. Learn more about Transform 2022

While having new digital ways to interact with brands is exciting, poor user experiences, often due to developers prioritizing speed over quality of code, can impact brand loyalty, accessibility and revenue.

In fact, according to new research being published today by Sauce Labs, 23% of consumers say they encounter an error or experience issue that keeps them from accomplishing a task online at least once a day. What’s more, users that report using assistive technology to browse the internet experience errors and user experience issues more frequently with 62% of those who use assistive tech say they frequently experience errors on a given day (compared to 38% of general web users). 

Sauce Labs’ research found that consumers have had enough. Nearly one in five users say they won’t wait any length of time for an error to be fixed, proving that they have literally zero patience for poor user experiences.  More surprisingly, 49% — almost half — of consumers have “rage quit” an app in response to an error and 27% of users have had a visible reaction to their apps not working as expected, with 7% of the browsing public have thrown something in frustration due to errors and 20% admit to cussing or yelling aloud.

Graphic. Most common user reactions to error. Shutting computer is at 49%. Cussing or yelling is at 20%. Throwing something is at 7%.

These findings show that bad user experiences have a direct impact on businesses’ bottom lines. One quarter of users have written a negative review of a company after a bad experience, and 20% have abandoned shopping with the brand altogether. Close to half have shared a bad experience with friends and relatives — meaning that errors and challenges can spread to potential customers via word of mouth. 

Only brands delivering the best experiences will survive in today’s digital economy. To come out on top, businesses need to prioritize delivering quality code that supports flawless user experiences.

For its report, Sauce Labs surveyed 1,500 consumers in the U.S., U.K. and Germany.

Read the full report by Sauce Labs.

Advertisement. Scroll to continue reading.

VentureBeat’s mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Learn more about membership.

Click to comment

Leave a Reply

Latest

Social Media

LinkedIn is currently seeing ‘record levels’ or user engagement, but much of that is seemingly dominated by re-posts from other platforms, spam, vaguely topical...

Top Stories

Brazil’s Federal Reserve (RFB) has declared that Brazilian investors in the crypto-asset market must pay income tax on transactions that involve the like-kind exchange...

Technology

WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and...

Social Media

Digital content managers and webmasters, best to keep an eye on your Google rankings over the next few weeks. Today, Google has confirmed that...

Social Media

Reddit’s looking to make a bigger push on its Reddit Talk audio social experiment, with a new Host Program to help it find and...

Social Media

Snapchat has published its third annual ‘CitizenSnap Report’, which outlines how the company is progressing towards its various environmental, social, and governance goals, and...

Advertisement

You May Also Like

Uncategorized

Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...

Advertisement