Connect with us

Hi, what are you looking for?

Social Media

Pinterest Shares New Insights into How Women are Seeking Out Health Advice in the App

466bafb802bb6046bdfaa028115d15d3


Menstruation can be an uncomfortable subject, which, as with all difficult topics, often leads people to seeking answers online, rather than discussing with friends, family or even medical professionals.

That means that online sources often need to work even harder to ensure accurate, helpful information is available, and according to Pinterest, its users are turning to the app more than ever for menstruation information.

Pinterest is a resource and destination for tips around learning about menstrual cycle phases with searches increasing for menstrual cycle chart (+95%), follicular phase (3x) and luteal phase (+96%). As Pinners search for tips to manage period pain, searches for ‘period care’ are up over 9x and ‘period hacks for school’ are up 4x.

Given the rising activity around this element, Pinterest recently conducted a new survey to find out more about how people are searching for and accessing menstruation information in the app.

Pinterest partnered with Opinium Research for a survey of more than 1,000 Pinners in the UK, US, Canada, France, Germany and Japan.

As explained by Pinterest:

The survey revealed people lack a full understanding about their menstrual cycles and feel embarrassed to discuss the topic broadly. Moreover, more than a third of respondents are keen to learn more about their menstrual cycles as it is a key pillar of their overall health and well-being.”

Advertisement. Scroll to continue reading.
Pinterest women's health searches

The increased demand for menstruation information has lead to Pinterest establishing a list of key sources of women’s health education, in order to help ensure people can find relevant help and insight in the app.

Pinterest says that Comfy Girl With Curls shares insights and tips to help women manage their menstrual activity, while Letitia Kiu also provides related ideas and tips. Pinners can also check out Pinterest’s Today’s Inspiration to find more content from creators, as well as a round-up of some of the best period and menstrual products on Pinterest from brands like Thinx, Modibodi, among others.

It’s interesting to note the rise in activity around women’s health in the app, with more Pinners now relying on the app for a broader range of purposes, outside of just product discovery. That’s worth considering for marketers as well, as to how different audiences are leaning on Pinterest for different types of information.

That’s not to say that there’s definitive marketing opportunity in health-related elements, but for some brands, and some products, it is worth considering how active Pinners are leaning on the app, which could provide new connection opportunities.

You can read more about Pinterest’s latest women’s health research here.



Source link

Click to comment

Leave a Reply

Latest

California

Calm, the meditation and relaxation tech startup featuring a medley of celebrity voices, has laid off a fifth of its staff. The company is...

Washington

Placeholder while article actions load The de facto leader of Samsung received a presidential pardon on Friday, wiping clean the billionaire scion’s criminal record...

Georgia

COVINGTON, Ga. — One area team opened a new season with a win while the other began with a loss. Social Circle downed Newton...

Texas

The power of TikTok was on full display this week after a Houston woman went viral for rescuing a puppy discovered hidden in piles...

Online Business Success

A pump is seen at a gas station in Manhattan, New York City, US, on August 11, 2022. — Reuters Brent crude futures were...

Technology

Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here. Can AI-driven fitness...

Advertisement

You May Also Like

Uncategorized

Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...

Advertisement