Connect with us

Hi, what are you looking for?

SEO Guide

Pinterest Shares New Insights into How Pinners are Looking to Shop with Sustainability in Mind


Pinterest has shared some new insights into how Pinners are looking to adopt more sustainable processes, which includes shopping for more environmentally-friendly products and adopting new ideas and concepts aligned with the same.

As explained by Pinterest:

“People are emerging into the “new normal” with a greater sense of urgency to take care of our planet. We’re predicting a Greenaissance: a renewed focus on sustainable living, Earth-friendly products and calls for community action.”

I mean, ‘Greenaissance’ is probably a little grandiose in this context, given the ‘renaissance’ was a period of transition in a wide range of aspects. But still, the impetus remains the same – based on Pin trends, more Pinterest users are searching with sustainability in mind, which is important for marketers to note.

Based on a recent survey conducted among both Pinners and non-Pinners, Pinterest found that its users are 40% more likely to say the environment is a ‘personal interest’, and are 30% more likely to take action as a result.

Pinterest Greenaissance

People on Pinterest are also 70% more likely than non-Pinners to seek out local brands or produce, while 80% of Pinners are looking to shop for more sustainably-made products, impacting their product choices in the app.

That could be a key point of note for Pin marketers, with an increased focus on sustainability set to be a key decision point for many users.

In addition to this, Pinners are also 55% more likely to be concerned about their personal carbon footprint than people who don’t use the app, with increased interest in things like electric cars, concept cars and commuter bikes.

Advertisement. Scroll to continue reading.

Based on these findings, Pinterest has provided three key tips for marketers looking to align with these usage trends:

  • Provide educational content – Pinterest suggests that brands look to educate consumers on the environmental impacts and considerations within their process
  • Show off your sustainable side – Along similar lines, Pinterest also says that brands should look to showcase their sustainability support efforts, on various fronts, to improve consumer connection
  • Inspire action – Pinterest also suggests that brands look to prompt users to take action to address these concerns, highlighting how their products can play a part in that process where possible

Given the rising focus on environmental issues, it’s important for brands to showcase their position on this front, and how they’re working to support key initiatives to tackle the impacts of climate change.

That won’t apply to all brands universally, but if you’re marketing on Pinterest, it should be a key consideration, and it could be another way to boost your brand reach and resonance in the app.

You can check out Pinterest’s full ‘Greenaissance’ report here.



Source link

Click to comment

Leave a Reply

Latest

Loan And Finance

Continued progress and trading momentum across Life and General Insurance Strong and resilient capital position, with capital return to be completed by end of...

Online Business Success

Making hybrid work environments work Photo by CoWomen on Unsplash Over the past two years, the workplace has evolved from forced remote work to...

Top Stories

The Society for Worldwide Interbank Financial Telecommunication, or SWIFT, the Belgian financial messaging network used by banks in international money transfers, announced Thursday that...

Technology

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful...

Loan And Finance

PIB Group is forging ahead with delivering on its ambition to become a dominant player in the Spanish insurance market, by acquiring Tractio Risk...

Top Stories

Avalanche (AVAX) has emerged as one of the worst-performing cryptocurrencies among the top-ranking tokens in the last 24 hours, partially due to fears connected...

Advertisement

You May Also Like

Uncategorized

Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...

Advertisement