On-page SEO is an optimization which is you implement on your website to inform users and search engines about your entire website or a specific page and you can easily control and include it on your website.
Every single SEO expert considers the importance of on-page SEO and expresses different opinions like see below how to say experts about on-page SEO:
On-page ranking factors can have a big impact on your page’s ability to rank if optimized properly.Source: MOZ
The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant. Beyond simple keyword matching, we use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance.Source: Google Relevance of webpages reports
Most people think there’s nothing more to on-page SEO than sprinkling a few keywords here and there. That’s false. Although keyword placement still matters, it’s much less important than it used to be.Source: ahrefs blog
Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important – technical, on-page, and off-page.Source: SEJ
Before we start this on-page SEO guide, here is an on-page SEO checklist which is I discuss in this post, If you want to improve your website ranking and want to get more organic traffic then read the complete post I hope this will be a helpful guide for you.
- On-Page SEO Basics Guide
- Optimize Title, Description, And Tags
- Write SEO Friendly Content
- Optimize Your Content for On-Page SEO
- On-Page SEO UX Design
- Advanced On-Page SEO Tips
#1. On-Page SEO Basic Guide
Basic on-page SEO techniques are simply optimizing your title, URL, and description
Title: When you create a title for your blog post then include your targeted keyword in the title,
wait, not is enough
When you create your title, your title should be up to 60 words or less and this will help increase your CTR when it appears full on the SERP.
If you don’t write your blog post title properly then you may affect your traffic and CTR because users only click your page when your title is attractive.
Google has confirmed that using keywords in the title tag is an important ranking factor. There was a little bit of confusion when John Mueller said it was not worth restructuring your website to add them but later clarified that they were important.Source: The Search Review
URL: The next thing is to optimize your page URL, keep it short and only include your targeted keyword, this is works for me therefore I will also suggest you. your page URL should be ”yoursite.com/your-keyword”
Description: The small descriptive text about your page for crawlers that appears in search engines, just below the title tag and URL. Meta description help Google crawler to understand your page better.
#2. Optimize Title, description, And Tags
It’s very simple, I have already discussed above, you should write an attractive title that is clickable and includes your target keyword beginning of the title.
Same as doing for Google crawler, I mean to say that, write a quality description with your targeted keyword which presents your page aim.
Tags are not ranking factors but people use tags to aid classification, mark ownership, note boundaries, and indicate online identity. You can add tags that help to more understand your content. Tags may take the form of words, images, or other identifying marks. You can easily find the right sidebar of the post editor in WordPress.
#3. Write SEO Friendly Content
SEO-friendly content does not mean, you fill your keywords everywhere in the content, I won’t tell you about any old tricks like including your keyword H2 or in different paragraphs.
In my experience, just write your content around your targeted keywords, care about user intent
I mean you should know what is the user’s intent then solve the problem
Find some questions which are people also ask and write the short valuable answers, it helps to win feature snippets.
Naturally, use your keywords in the content, create some synonyms of your keyword and use them perfectly.
Grab some LSI keywords which are related to your topic, take help google related searches
With or without on-page SEO, a website with outstanding content will do well. With or without SEO, a website with poor content is doomed to failure. Search engine optimization can improve a website’s content.
The following are examples of content that can be used in a variety of ways: text, images, videos, and infographics, No rewriting or copying of existing articles.
This is true even if it’s your own content, as long as you specify the canonical tag correctly.
Write a text to go along with your non-text material. Use text descriptions when posting videos on your website, for example. Add photographs, but attempt to describe them in words.
Publication for the sake of publication is not a good idea. It’s important to double-check your work before hitting the “publish” button.
In fact, neither users nor search engines prefer to read hastily created pieces. It has been proved that long articles rank higher than short articles.
Check to see that what you write is reasonable and provides both sides of a story while writing about a given topic or answering a question.
In addition to the features listed above, you must ensure that your content matches the search intent of the search engine users. Understanding what users want to see for a given search query is essential before publishing anything on your website.
#4. Optimize Your Content for On-Page SEO
When you write SEO optimize content then no need to do moreover optimize your content for on-page SEO, But if you have one or more images on your page then you should use your keyword in the ”Alt Text” and write some description its heps to rank your images in google search page.
#5. On-Page SEO Ux Design
UX design refers to the design of content which you present to users and search engines. When you create a featured image for your blog post then mention the short details inside of the image that what are you discuss in the content. check below for some helpful on-page SEO UX design tips:
- Write Attractive introduction
- Write proper headings
- Super short paragraphs
- Use proper images if you need
- Use numbers and bullets
- Use bold, italic, and underline formats in important information
#6. Advance On-Page SEO Techniques
When you complete write your article then take him to the next level, I am sure you are thinking about how to do that? here are some essential tips you can implement and get a chance to win top rank.
Use Original images
When you use an image which already been published on the internet then you give them credit in the face of a backlink.
There is no benefit to you in doing so, but you are definitely benefiting the other site by giving backlinks. He may be your competitor in the future, So always create your own image, so that other people will give you backlinks and increase your ranking.
This is one of the most parts of advanced on-page SEO which many beginners do not implement and they don’t get index their content in the search engines. When you write content, then properly do interlinking like this post which you are reading.
You should have at least 12 interlinkings on one single post. It helps to increase your session duration time and users move from one post to another.
Write Comprehensive Content
Google is always hungry for new content, When you are going to write an article then do proper keyword research grab your targeted keywords create a list of those keywords then find everything about your topic.
This is not enough you should also write your own thoughts and experience like I am writing this post I have some different experiences in the same topic on-page SEO, that is my point and this is exactly Google also want to your own thoughts.
Google wants to give everything to their users through the best results and this is possible if you write a comprehensive content
Fast Page load
Finally, after doing everything let’s make your page load faster, compress all images which you are using on your website, For this purpose, you can use WP-Optimize – Cache, Clean, Compress. Google always prefers fast-loading websites to their top SERP. You can easily optimize your site using this plugin, find a youtube video that explains all the settings step by step.
Optimize for User Engagement to Increase Dwell Time
In order to increase reader engagement, the content on your page should captivate the reader. If you want your bounce rate to go down, you’ll need to increase their stay on the site and decrease their bounce rate. They show Google that your content is valued by your audience. A relationship is also established with this particular visitor, who will ideally turn into a lead in the future, thanks to this tactic.
Optimize For Mobile
Around 60% of all the searches on Google are currently using mobile devices. That means that if your website isn’t mobile-friendly, you’re already losing half the potential visitors.
What are the best options for you?
Verify that your site is mobile-friendly prior to making the step. Examine your website’s mobile-friendliness using Google’s tool and fix any issues that may arise.
You can then go further and test your website on mobile, as the real-world user would, and ensure that all information is displayed correctly using your CTA button. In general, mobile-friendliness is not a problem for websites that have a responsive design.
What is on-page SEO?
On-page SEO refers to any optimization that you control and incorporate on your website. With on-page optimizations, you seek to make your website more useful and helpful to users to boost your ranks or visibility in search results on Google, Bing, and other search engines.
Why do on-page SEO?
Increased search ranks, increased traffic to your site, and more conversions are all a result of on-page search engine optimization. Your internet rankings and sales can rise once your on-page SEO plan gets off the ground.
Why is on-page SEO important?
A number of signals are sent to search engines when your material is optimized on-page, which helps them comprehend what your content is about.
Keywords and search query entered into the search box are associated with web pages during the indexing and ranking process.
You may tell them what keywords you want your pages to rank for by using on-page SEO features.
Additionally, it is referred to as “on-page” optimization because all modifications made to a webpage contribute to a better user experience.
On-site optimization is a subset of SEO. The graphic below shows how On-Page SEO interacts with Technical SEO and Off-Page Optimization.
For the best results, all three procedures must work together, although on-site SEO is primarily concerned with optimizing the content and structure of a single page.
What on-page SEO ranking factors should I optimize?
When it comes to on-page SEO, there are a variety of ranking criteria to consider. All of these elements should be optimized. This will increase your search engine ranks and make you more difficult to beat by optimizing each of these factors.
- Title tag
- Meta description
- Heading tags
- Alt tags
- Internal linking
Which is an example of on-page SEO?
Optimizing your title tags and meta descriptions are just a few examples of on-page SEO actions that you may take. Writing great, in-depth content. Making your site’s code more readable.
What is the difference between on-page and off-page SEO?
It is an advanced SEO technique used to optimize individual web pages in order to rank higher and receive more relevant traffic from the search engines. In off-page SEO, you establish links, increase the popularity of your links on search engines, swap links, and more. In on-page SEO, we’ll look at the entire website’s content.