Metrics for video ads have been added to the Yandex.Direct Report Wizard. Update noticed Anton Dushkin, internet marketer, and shared a screenshot with SEOnews:

New indicators in the Report Wizard

In the redesigned Report Wizard, you can select new columns for video ad performance data. For example, the average CPM and inspection, reach, frequency of impressions, video playback share, etc.

There was no official information about the update from Yandex yet.

Let’s remind, earlier Yandex.Direct launched time targeting in the Campaign Wizard, and expanded the limit of characters in the main ad title is up to 56.


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