Connect with us

Hi, what are you looking for?

Social Media

New Insights Highlight the Best Times to Post on Facebook and Twitter in 2022

bG9jYWw6Ly8vZGl2ZWltYWdlL2Jlc3RfdGltZXNfMjAyMjEucG5n


Okay, these advice guides are always somewhat controversial, and yes, there are many factors and elements that can play into this data which would impact the performance relative to your own brand.

But in general terms, they can help – and this week, Sprout Social has published its latest insights into the best times to post on Facebook and Twitter, based on performance insights from Sprout’s 30k+ customer base.

Again, this is not prescriptive – this is not to say that all brands, definitively, will see optimal performance if they post at these times (worth noting, too, that the times listed at all CST, though they would be relative to your local time zone). But if you were looking to change up your posting process to improve performance, or maybe map out a more effective strategy, these times, based on current engagement trends, could be a good place to start.

First off, on Facebook – according to Sprout’s data, the best time to post your latest update to Facebook is 3am, Monday to Friday.

Sprout Social Facebook data

“What? 3am? What’s with that?”

Well, there are various factors that would play into this.

First off, at 3am, there’s likely a lot fewer people posting, which means less competition in the feed. That could mean that you get some early engagement which then helps to improve the reach of your post, and by, say, 9am, when more people are online, that early response could then help to ensure that your content is then shown to even more people.

Sprout also notes that the times are listed in CST, and 3am CST is also:

Advertisement. Scroll to continue reading.
  • 9am British Standard Time
  • 10am Central European Time
  • 6pm Australian Eastern Standard Time

So because you’re looking at global engagement, you also need to factor in regional variability – i.e. it’s not just people in your time zone that you’re reaching.

Depending on Sprout’s user base, that could be a significant factor, so it’s worth also analyzing who you’re reaching, geographically, within your Facebook Insights.

But as you can see in the chart, 3am, Monday to Friday, sees better engagement, while Tuesdays at 10am and noon also drives good response.

Sprout further notes that the worst day to post on Facebook, in terms of engagement, is Saturday, with Sunday not looking much better.

Worth factoring into your experiments.

On Twitter, Sprout’s engagement data suggests that the best time to post is 9am on Monday, Tuesday, Wednesday, Friday and Saturday.

Sprout Social Best Times to Post data

It seems that people are more inclined to log into Twitter at 9am in order to catch up with the news of the day – except on Thursdays, when everyone’s, I guess, looking forward to the weekend instead?

The data likely reflects the real-time nature of the tweet feed, and how people use the app to keep up with the latest developments, which could be worth factoring into your planning.

Sprout says that the best days to post to Twitter are Tuesdays and Wednesdays, with Sundays being the worst for tweet engagement.

Overall, the data provides some interesting pointers for your own experiments. But again, this is not prescriptive, and there are many factors, as noted, that are relative to your audience, and how your community engages with your content.

But it may get you thinking about your posting approach, which could highlight new opportunities.

Advertisement. Scroll to continue reading.

Sprout has also published industry-specific breakdowns in its full overviews of Facebook and Twitter engagement insights.



Source link

Click to comment

Leave a Reply

Latest

California

More details have emerged in the case of a California dermatologist who allegedly poisoned her husband by surreptitiously pouring Drano into his lemonade.  Jack...

Washington

Placeholder while article actions load SEOUL — As rainwater gushed into Yoon Jin-hyeok’s semi-underground apartment on Monday, the night of South Korea’s historic downpour,...

Georgia

OXFORD, Ga. — Walton County sheriff’s detectives on Monday were continuing to investigate a case in which two Oxford residents were charged with engaging...

Online Business Success

A representational image of the International Monetary Fund (IMF) logo. — Reuters/File The letter is now to be jointly signed by finance minister and...

Loan And Finance

From left, Firefighters Sergio Porras, Jerome Alton and Natasha Rodocker mop up hot spots while battling the Oak Fire in the Jerseydale community of Mariposa County,...

Social Media

Google’s looking to add more context to its Search results, in order to mitigate the spread of misinformation, by adding improved contextual data matching...

Advertisement

You May Also Like

Uncategorized

Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...

Advertisement