Connect with us

Hi, what are you looking for?

Technology

Netflix dominates streaming on iPhone with 21 million US users, study reveals

A new study backed by Apple and carried out to investigate the popularity of third-party apps on iPhone and iOS has revealed Netflix is ​​by far the most dominant streaming app on the platform with 21 million daily active users.

The report carried out by Analysis Group and shared by Apple was likely commissioned to show the success of third-party apps on Apple’s App Store in order to try and answer questions about Apple’s App Store business model and growing concerns about anticompetitive behavior. From the release:

The report finds that third-party apps experience broad regional and global success on the App Store, demonstrating the breadth of opportunity for developers and the wide range of choice available to consumers around the world.

Figures detailed in the report from data.ai reveal that in the US, Netflix has 21 million daily active users, dwarfing its nearest rivals Hulu (4M), Amazon Prime Video (4M), and Disney+ (3M). To emphasize how “unpopular” Apple’s own apps are, figures indicate that Apple TV (notably not TV+) has only 1.2 million daily active users. That figure, accounting for July 2020 through June 2021, likely includes people who use the Apple TV app to access other streaming content on other platforms. Netflix enjoys a similar margin of dominance in the UK, France, Germany, and Australia & New Zealand. Japan was the only country listed where Netflix was not the most popular streaming app. The figures solidify that Netflix is ​​the best iPhone app for streaming, or certainly the most popular thanks to its vast array of content and longevity, launching in 2007, the same year the original iPhone was released.

Quite astonishingly, the survey indicates that Apple only has a 0.05% share of streaming apps in the UK, with the app not in the top eight for streaming in either the UK, Japan, or Germany. By contrast, Netflix reportedly has 3.6 million daily active users in the UK.

You can read the full report here.

We may earn a commission for purchases using our links. Learn more,

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.7”;
js.defer = 1;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

Advertisement. Scroll to continue reading.

var fbAsyncInitOrg = window.fbAsyncInit;
window.fbAsyncInit = function() {
if(typeof(fbAsyncInitOrg)==’function’) fbAsyncInitOrg();
FB.init({
appId: “291830964262722”,
xfbml: true,
version : ‘v2.7’
});

FB.Event.subscribe('xfbml.ready', function(msg) {   // Log all the ready events so we can deal with them later
  var events = fbroot.data('ready-events');
  if( typeof(events) === 'undefined') events = [];
  events.push(msg);
  fbroot.data('ready-events',events);
});

var fbroot = $('#fb-root').trigger('facebook:init');

};

Click to comment

Leave a Reply

Latest

Online Business Success

People Who Use Mobile Payments Are More Likely to Overspend Whether it’s Apple Pay or Google Pay, many of us now use our mobile...

Social Media

The hits just keep on coming at Twitter HQ. This week, Twitter has agreed to pay a $150 million settlement to the FTC over...

Technology

Why it matters: Rumors of Microsoft’s plans for a game-streaming device have circulated since at least 2016, and the company confirmed its efforts towards...

Technology

We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 – 28. Join AI and data leaders for insightful...

Loan And Finance

Authored by AXA XL AXA XL has named Libby Benet to the role of Global Chief Underwriting Officer (GCUO), succeeding Nancy Bewlay, who recently...

Social Media

Social media managers, rejoice – today, TikTok has added a new set of social media management platforms to its Marketing Partners Program, which will...

Advertisement

You May Also Like

Uncategorized

Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...

Advertisement