Connect with us

Hi, what are you looking for?

Technology

NBCUniversal and Anzu form in-game ad partnership

anzu Vodafone in Trackmania

GamesBeat Summit 2022 returns with its largest event for leaders in gaming on April 26-28th. Reserve your spot here!

NBCUniversal and Anzu.io have partnered up to explore new in-game advertising opportunities. This team-up is a step back into the games industry for NBCUniversal, which shuttered its publishing business in 2019.

“NBCUniversal continues to reach consumers at scale on any platform and on every screen. In addition to streaming, gaming is one of the fastest growing ways to reach young audiences,” said NBCUniversal’s Krishan Bhatia. “This partnership with Anzu will allow our marketers to engage with an audience of over three billion gamers worldwide, and we’re only getting started.”

This partnership makes NBCUniversal the global sales partner and exclusive third-party seller in the US and UK for Anzu. NBCUniversal’s clients will be able to run non-intrusive, in-game ads across Anzu’s game inventory. Anzu’s catalog of gaming partners spans across mobile, PC, and consoles. The company has recently partnered with both Roblox and extended its partnership with Ubisoft.

Anzu put Vodafone's ad inside Trackmania game.

“We’re excited to bring our best-in-class tech and exclusive inventory to one of the world’s leading ad sales teams,” said Anzu boss Itamar Benedy. “This new partnership means more brands and agencies will be able to take advantage of our solution to reach an engaged and untapped audience within the world’s most popular titles while preserving the gamer experience.”

Anzu’s habit of making in-game ads less intrusive means gamers are more likely to accept seeing them. Even beyond finding themselves searching up the debut of NBC’s Quantum Leap reboot after a round of Tom Clancy’s XDefiant.

GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn More

Advertisement. Scroll to continue reading.
Click to comment

Leave a Reply

Latest

Texas

The power of TikTok was on full display this week after a Houston woman went viral for rescuing a puppy discovered hidden in piles...

Online Business Success

A pump is seen at a gas station in Manhattan, New York City, US, on August 11, 2022. — Reuters Brent crude futures were...

Technology

Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here. Can AI-driven fitness...

Social Media

Messaging has become an increasingly important connective tool for many businesses and consumers, with more than 20 billion messages now sent between people and...

Top Stories

The Bank of Russia continues working towards the upcoming adoption of the central bank digital currency (CBDC), planning an official digital ruble rollout in...

Florida

Christina Pushaw, Gov. Ron DeSantis’ Press Secretary, departed the administrative Friday to join the Republican Governor’s re-election campaign. The Florida Standard, a conservative new media...

Advertisement

You May Also Like

Uncategorized

Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...

Advertisement