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Metrica has launched a new setting for the goal “Click on a phone number”


Yandex.Metrica has added a new setting for the “Click on a phone number” goal – partial hiding of the number on the site. It will allow advertisers to more effectively track calls from the desktop version of the site.

Yandex notes that visitors who view the desktop version of the site usually dial the number manually while looking at the screen. Because of this, some of the data is lost.

The new setting will partially hide the phone number on the site. To view the whole number, the user will need to hover the cursor over the hidden fragment. The phone number will open, and Metrica will be able to count the targeted action.

Metrica has launched a new setting for the goal

To activate hiding a number, you need to edit or create a “Click on a phone number” goal and specify whether you want to hide all numbers or a specific number on the site.

You can turn off the setting at any time.

Let’s remind, earlier Yandex.Market integrated with Yandex.Metrica.

A source: Yandex blog

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