Effective immediately, Rebecca Bleek is appointed as Affinity Leader, Middle East & North Africa (MENA); Leo Gibbons as Placement Leader, International Affinity; and Sam Suen as Business Digital Strategy Leader, International Affinity.
Marsh’s affinity business provides insurance solutions that are aligned to clients’ brands, cultures, and values and are tailored to customer, member, and/or franchisees’ interests. These solutions are designed for clients to enhance relationships, create additional value, and foster greater loyalty. Marsh’s International Division comprises Africa, Asia, Continental Europe, Latin America & the Caribbean, Middle East and North Africa, Pacific, and the UK & Ireland regions.
In this newly created position, Ms. Bleek will lead Marsh’s Affinity colleagues across MENA in providing innovative solutions that support Marsh’s clients in growing their businesses through their affinity offerings. In addition to her new role, Ms. Bleek will continue to lead Marsh’s Commercial and Consumer business in the United Arab Emirates, a position she has held since 2019. Ms. Bleek is based in Dubai and reports to to Ayman El Hout, CEO, Marsh UAE.
In his new role, Mr. Gibbons will work with Marsh’s International Affinity business to develop services and solutions that support clients as they adapt to changing customer demands. He was previously Programmes Business Development Lead for two years, and was responsible for the implementation of Marsh’s third-party managing general agent engagement strategy for specialty business. Based in London, he reports to Andrew Ferguson, Chief Sales Officer – Affinity, International.
As Business Digital Leader, International Affinity, Mr. Suen will execute digital strategies that enrich Marsh’s International Affinity capabilities and assist clients in realizing their business objectives through insurance and digital solutions. With more than 15 years of experience in the business transformation and management consulting space, he has led digital engagement for Affinity across the Asia region since 2019. He is based in London and reports to and Phil Hobson, Affinity Leader, International.
Commenting on the appointments, Mr. Hobson said: “Affinity insurance solutions are increasingly a key differentiator in building and sustaining long-term customer loyalty for many organizations and our key focus is to support our clients as they grow in this space. We are excited to add Rebecca, Leo, and Sam to our senior leadership team, as we continue to develop Marsh’s market-leading Affinity proposition across the International Division and in our regions to deliver differentiated value on our clients’ behalf.”