Connect with us

Hi, what are you looking for?

Online Business Success

Is This The Era Of Social Entertainment For Sales? Experts Tell All

Over the last few years, the world of social media has undergone a drastic transformation. This evolution is not just about the content itself, but fundamentally about how it is delivered.

For the first time in social media history, it’s not about who you are friends with or what you follow, but what you watch and want to see.

Transformation happening in real-time

TikTok has recently updated its platform to increase the maximum video length from three minutes to 10, signaling its intention to compete with the entertainment industry. Additionally, Instagram has vocalized its shift in priority to Reels, as they acknowledge that users come to Instagram to be entertained.

Dash Hudson co-founder and CEO, Thomas Rankin declares “now is the time for organic content to thrive again. TikTok is not yet a pay-to-play channel, which leaves a lot of opportunity for brands to gain unprecedented reach organically. Consumers are ready to be entertained and to buy”.

Advertisement. Scroll to continue reading.

According to Dash Hudson – fashion, retail, and media influencers achieve a higher engagement rate compared to the industry standard. In retail, micro-, mid, and macro-influencers have an engagement rate +900% higher than the retail industry average.

Micro-influencers, in particular, make a big splash, despite their smaller following. With consumers’ newfound expectation to engage with brands in a way that is both authentic and engaging, the type of content that they produce makes a more substantial impact than the number of followers they have.

They outperform mid and macro-influencers in terms of engagement rate, indicating they have a very loyal and captivated audience. On average, micro-influencers have a +213% higher engagement rate than mid and macro-influencers. Rankin highlights, “brands are partnering with micro-influencers for good reason: they are authentic and generate buy-in”.

For brands and the marketers behind them, the advent of social entertainment is a moment to re-strategize their marketing and communication to stay relevant, deliver growth and most importantly, entertain.

Developing a micro-influencer strategy

Dash Hudson advise that brands should “target micro-influencers who live and breathe your brand ethos.” This allows you to home in on micro-influencers who share you values, which allows you to “seamlessly position your products or services within the influencer’s content. In doing so, the content will be received as both genuine and authentic, providing a strong opportunity to drive both affinity and trust”.

Another tactic? Pushing out the content they created for you via your own channels as well as through theirs.

As Rankin explains: “while showcasing micro-influencers on your brand’s social platforms is a great way to increase engagement and build relevance, syndicating that content onto the influencer’s channels will help you reach a new audience. To drive the reach of your partnership even further, don’t shy away from boosting influencer-created content on your brand’s channel through your ad account”.

Rankin emphasises – “when leveraging influencers as part of your digital marketing campaign, it’s critically important to grant them the creative freedom to be themselves. While providing partnership guidelines and key messages is encouraged, they should not be so rigid that the content no longer looks or feels like it belongs to the creator”.

Sharing content like this provides you the unique opportunity to showcase your product or service through an entirely new lens. With finding and engaging a new audience becomes increasingly more expensive, partnering with well-aligned micro-influencers may well be a cost-effective and efficient method to drive sales that brands and retailers will want to explore in 2022.

Advertisement. Scroll to continue reading.


Source link

Click to comment

Leave a Reply


Loan And Finance

NIG – Create the right soulutions for your clients – MPU live 24 May 2022 Source link

Top Stories

Crypto derivatives exchange and nonfungible token (NFT) platform FTX is reportedly in the market for brokerage start-ups as part of its recently announced plans...

Loan And Finance

MS&AD Insurance Group Holdings, the parent firm of MS Amlin, has revealed its business results for the year ended March 31, 2022....

Top Stories

It’s been two weeks since the shock of the TerraUSD (UST) depegging, but the long waves of this event are still coming in. The...

Online Business Success

International Monetary Fund — Reuters KARACHI: Pakistan and the IMF are likely to go above and beyond to complete the seventh review under the...

Top Stories

Bitcoin (BTC) is off to a better start than most this week as bulls avoid serious losses into the weekly close. Still heavily tied...


You May Also Like


Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...