According to Liam J Ryan, becoming a successful entrepreneur has nothing to do with innovative thinking or breakthrough ideas, rather it’s more to do with persistence.
Entrepreneurs spend years of trial and error to reach success, which includes failure, disruption, and overcoming personal obstacles.
Liam J Ryan started out selling sweets in the schoolyard, and today he has completed over £28 million pounds worth of property deals and his training business does over 7 figures yearly in revenue.
While Ryan is now focused on Assets For Life, a property, business, and wealth education company, he has built and run many businesses in different fields. He believes there are common traits that all would-be entrepreneurs need to master in order to succeed.
Vision and mindset
According to Ryan, successful entrepreneurs believe in their ability to succeed. They believe in themselves, in their businesses, and in their products or services.
“Get educated, be grateful for the good in your life, stop worrying about things that have not happened yet, and most importantly, stop living in the past,” says Ryan. “You’ve got to live in the future. You’ve got to think about where you are now and where you want to go. And think big. Think you can do this.”
Moreover, a belief system should be used to guide your decision making. “Focus on your mindset first, train your psychology to create and seize opportunities, manage risk, and persevere no matter what,” says Ryan.
Learn to evaluate opportunity
When evaluating opportunities, Ryan explains, “I look at each opportunity based on time and money input versus ROI. I also look at how each opportunity can impact our communities, team members, and family in a positive way, making sure each opportunity is in line with the vision of the company. It is key to focus on opportunities that are scalable but also something you can hand over so you can continue to look at even more opportunities.”
Ryan has used this formula to build Assets For Life to the number one property training company in the United Kingdom. It started with him seeing an opportunity. “I saw there were people who wanted to build a property portfolio but didn’t know how to start. Most could see the attraction of investing in what is traditionally a stable and evergreen sector, but they were afraid of choosing the wrong property, getting the wrong mortgage, running into problems, and losing their investment.
“Assets For Life takes away that uncertainty. As well as training people to build their own property portfolios, we also offer a service where we invest our clients’ money into risk-managed property with high potential because that is our area of expertise. At the end of the project, we return the funds at a fixed rate and net our clients a tidy profit. Simple.”
Use social media to your advantage
It’s no secret that the world communicates using social media. Of the 7.6 billion people on the planet, 4 billion use social media.
“Social media is key to the growth of any business,” says Ryan. “Being visible and getting our message out there has enabled us to keep growing,” he adds. “You need to be seen and heard. You can build a following fast and start to gain loyal fans who connect with you and at some point buy your products,” he says.
When it comes to social media, quality trumps quantity, always add value, and engage with your audience, and ask questions they like to answer. Ryan explains, “Put images first, respond to negative comments, and above all be consistent with your message.”
Invest in sales & product training
“Invest in marketing to create a a consistent flow of leads,” says Ryan, “then continuously train your team with sales and product knowledge, and always look to improve.”
Ryan not only invests in his team, but he invests in his clients. “We also encourage our clients to become ambassadors for our brand by offering a suite of free training products to build loyalty.” Keep investing and continue to get great results.
Hire experts smarter than you are
While you might have a tendency to lead every function of your business, this can hold you back. Instead, relying on experienced professionals can accelerate your efforts and give you a competitive leg up.
“It’s key to always focus on profit, however to grow your business you need a great team behind you, so use revenue generated to invest in great people who are experts in their field. These are people who are far smarter than you that can help go to the next level,” says Ryan.
“When I started this journey back in 2015, if you had said I would be doing land development deals worth eight and a half million pounds, I would have laughed at you, because I didn’t have the right mindset. I thought you needed to be an expert in architecture or structural engineering to be successful in property development, but the reality is you don’t. You just need to become a business owner and make the decision that this is what you are going to do, then hang out with people who are going to give you the help, support, systems, and guidance that you need.”
Take the leap
While Ryan offers great advice on how to successfully grow a business, you first have to take the leap into entrepreneurship. If you believe you can have the right mindset, can successfully evaluate opportunities, and develop great teams, you may have what it takes to start a thriving business.