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Ingrooves just won a patent for new music marketing tech that it says ‘drives streams at a rate nearly double that of traditional methods’

Two years ago, Ingrooves Music Group was granted a patent for impressive AI-driven music marketing technology.

Since then, the Universal Music Group-owned company has been working behind the scenes to develop its marketing tech further, and has just won another US patent.

Ingrooves’ new patented tech fuels its proprietary Smart Audience advertising solution, which is able to identify “high-value” streaming audiences for an artist/label based on user listening behavior.

Ingrooves claims that campaigns generated through Smart Audience are driving an increase in streams at a rate nearly double that of traditional methods, which Ingrooves says “typically rely on identifying fans via social media behavior”.

The firm says that the new technology does not rely upon personally identifiable information in any way, ensuring compliance with privacy regulations around the world – including GDPR and CCPA requirements.

Ingrooves’ latest patent was granted for the invention of artificial intelligence (AI) identification of high-value audiences for marketing campaigns.

The patent expands upon Ingrooves’ previous work analyzing listening behavior, and the company says that it “improves upon [our] ability to discover and deliver high-value streaming audiences”.

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As a result of its new tech, Ingrooves claims that audiences are more likely to stream a specific artist’s music with deeper engagement and stronger potential to become long-term fans.

Ingrooves recently ran a case study comparing its Smart Audience-powered digital marketing of a track (Rest Up) for the artist Boy Pablo, with a ‘control’ setup under which the act was marketed online using more traditional techniques.

You can see the results below (SPM represents the number of streams achieved per thousand ad clicks):



Bob Roback, CEO of Ingrooves Music Group said: “This patent is another significant milestone in our development of innovative marketing solutions that empower labels to be more strategic in reaching new streaming audiences with the best ROI.

“Our data analytics and AI team is solving the problems of high-value audience identification on streaming services using proprietary patented methods that preserve user privacy while providing actionable opportunities for our label partners to grow their artists’ fanbases.”

“This patent is another significant milestone in our development of innovative marketing solutions that empower labels to be more strategic in reaching new streaming audiences with the best ROI.”

Bob Roback, Ingrooves Music Group

Ingrooves’ Chief Analytics & AI Officer, Dr. SK Sharma, said: “We had the foresight to make an early investment in prescriptive analytics and AI, building a world-class team that understands how to use mathematical, scientific, and analytical methods to interrogate massive amounts of data and translate the most important findings into actionable insights.

“The results are years in the making, and we are now able to use those insights to invent and power the most innovative solutions available to artists anywhere.”

“The results are years in the making, and we are now able to use those insights to invent and power the most innovative solutions available to artists anywhere.”

Dr. SK Sharma, Ingrooves

Labels and artists access Smart Audience through Ingrooves’ Dispatch Ad Suite, an integrated ad-buying platform that automatically identifies audiences likely to stream their content then deploys targeted advertising on Facebook and Instagram. Smart Audience campaigns are platform and genre agnostic and drive listeners to stream songs wherever they listen to music in the world.

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Smart Audience ad campaign success breaks with traditional success metrics because it is measured by an increased conversion into streams instead of an increase in ad clicks, giving marketers a powerful new metric to measure ROI.Music Business Worldwide

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