Salespeople, recruiters and managers all need to communicate quickly and effectively. But that is often a challenge. Most professionals have a range of other tasks on their to-do lists besides tending to their email.
It takes time and effort to create cold outreach, campaign, follow-up and other types of emails. As an alternative to writing such messages manually, AI tools have recently taken center stage as a way to achieve greater email productivity. In this article, I discuss how AI can improve your emails and suggest some of the best AI email tools to consider.
How Does AI Help Email Writing?
A recent Semrush survey showed that 48% of companies today are using AI tools—and there’s a reason for that. Improving productivity and promoting automation are at the top of every company’s priority list. Using AI in your email writing improves your business’s ability to compete in the following ways:
AI Saves Time
AI can automate routine tasks, accomplishing them in a fraction of the time that humans require. By taking mundane work off your plate, AI helps you focus on higher-level business strategies.
AI Can Integrate Relevant Data
AI can rapidly scan incredibly large data sets. This allows it to send data back and forth between your customer relationship management system and email platform. It also presents you with relevant data based on customer emails or social media profiles that you can use to personalize your emails. That’s important, as data from Mailshake shows that email personalization can increase both open and reply rates substantially.
AI Can Stop You From Forgetting Tasks
Need to know when to follow up with a customer? Keep forgetting to copy documents into emails for customer service issue handling? AI email tools can remember all of this for you and even send reminders.
AI Can Help Achieve Higher Engagement
You can provide AI with examples of successful emails so it can identify patterns. It can then compare proven sales messages with your current writing to offer timely suggestions that boost engagement.
AI has been used behind the scenes in industries like finance and manufacturing for decades. Only recently have sales and customer service agents begun to benefit from the powerful automation and clarity it provides. Companies that want to enjoy an advantage in prospecting, customer service and recruiting should leverage AI in their email writing.
AI Email Writing Tools
There are so many AI tools out there that it can be a challenge to choose the best one for you. To help you out, here are some of the top AI email writing tools available right now.
Warmer.ai is one of the best tools on the market for generating personalized emails. With Warmer.ai, you start by choosing an objective, such as booking a meeting, answering a question, clicking on a link or scheduling a meeting—whatever you want your prospect to do. Once you select your objective, you provide the tool with the contact’s information from a CSV file, LinkedIn profile or website.
The app will then analyze the recipient to create a highly personalized outreach email, evaluating their role, hobbies and any other information it can find. After that, you simply hit send and wait for the results. Pricing starts at $97 per month.
Grammarly gained prominence as a tool for general grammar recommendations. Available as a downloadable app, it has been used heavily by bloggers and content writers to improve their SEO and other content. But Grammarly also has extensions and plugins that allow it to be used to provide suggestions when creating emails. Grammarly ensures your messages are professional and grammatically correct by offering spell checking, tone suggestions and even vocabulary hints.
If your email platform doesn’t have built-in spelling and grammar checking, Grammarly can be an essential addition to your workflow. Its business plan costs $29.95 per month.
Lavender is designed to improve your sales team’s workflow. It offers a range of AI-fueled features to optimize your emails’ persuasiveness. Particularly impressive is the Sales Email Assistant feature, which compares your email to millions of samples proven to be successful in the past. The tool then makes sentence suggestions that can change the tone and sales power of your message.
Lavender guides you through the entire email creation process with AI functionality like subject line analysis, mobile preview and reply optimizations. It also alerts you to unverified emails, misspelled names and new prospect data. This helps ensure your messages get delivered and include the most relevant information. Pricing is $39 per month per user.
Emailtree.ai helps you automate your email writing to increase productivity. Automatic email classification allows frontline employees who engage with customers to categorize and send emails to the right person automatically. The tool’s AI technology also identifies the intent of customers based on their email content. This helps customer service reps save time by prioritizing customer issues and solving them at their root.
Emailtree.ai can also schedule your email responses so they hit your recipient’s inbox at the right moment. And if you wish to write emails yourself, its composer comes with predefined blocks to give you a leg up. Pricing varies according to your email usage.
AI Is Here to Help
Inbox overload is a very real problem. Yet email remains one of the most important ways to communicate with prospects, clients and your team.
Until recently, professionals were forced to perform monotonous and repetitive email-related tasks themselves. In order to save time and increase productivity, you should consider implementing an AI email writing tool. Not only will it reduce hassle, but it could dramatically increase your communications effectiveness and revenue.