Hotel Chocolat has branched out into selling all sorts of cacao-based products, from cacao gin and salted caramel vodka to posh chocolate ice cream and hot drinks. Diversifying your product offering can be a risky distraction for any business, but it’s also a way to boost sales and profits. Hotel Chocolat thinks it’s a recipe for success and will hopefully lure new customers, as well as add value to the brand.

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