Creating online content is a surefire way to build a brand following. Your content lets the world know what your brand is about. And the information contained in blog posts and videos puts an organization’s personality and identity on display. But building credibility and producing trustworthy content involves more than posting information.
It takes time to establish authority in the digital realm. Endorsements from others and third-party certifications go a long way. But so do tools that help you consistently create high-quality content. Here are 10 tools brands can use to effectively and efficiently build credibility with an online audience.
MarketMuse takes the guesswork out of how your site currently ranks and which topics will increase your domain authority. You won’t have to spend weeks auditing your existing content or performing keyword research with this tool.
MarketMuse’s AI-backed platform does most of the heavy lifting by scoring content as you write it. The tool also suggests what links to include, how to optimize current content and which topics to prioritize.
How much time does your social media manager spend posting to Facebook, LinkedIn, Instagram and TikTok? Zapier automates these repetitive tasks, automatically posting content your team creates in apps such as WordPress.
By letting you create workflows to post the same content across various social media platforms, the tool can significantly increase your team’s efficiency. The team can also set up workflows according to job responsibilities or target certain types of content for individual platforms.
DivvyHQ brings all the steps involved in creating and promoting content into one application. Strategize topics and keywords while targeting posts for different buying stages, such as awareness and consideration. Create an asset library with images and plan out an editorial calendar. DivvyHQ even has tools so an entire team can collaborate on works in progress and make sure they are moving according to schedule.
CoSchedule helps you manage and organize marketing projects, including content. Within the suite of tools, you can develop and share project calendars, automate social media posts and create workflows. The workflows can include a series of tasks for a group or individual contributors.
There is also room within the application to link and store content assets, including image files. CoSchedule has a 14-day trial period, so you can try the app out before you commit.
Gathering and analyzing data on social media posts’ performance gives companies insights into how to reach more people. Buffer measures the optimal time to post, which types of content receive the most engagement and how often to use social media.
The application’s analytics let you get to know your audience better and track your results over time. Buffer will also categorize comments on your posts so your social team can filter and respond to the most critical ones.
WordPress is more than a place to write blog posts. It’s a complete website hosting solution. You can design websites and landing pages without having to hire an IT team with in-depth HTML knowledge.
WordPress also allows you to add online store capabilities, choose a custom domain name and incorporate built-in spam protection. Choose one of WordPress’s themes for your site or blog and seamlessly integrate other platforms such as YouTube and Twitter.
Digital marketers consider Semrush a go-to suite of tools for covering SEO, content analysis and optimization, competitor research and online PR. The platform also lets digital marketing teams find link-building opportunities and the best sets of keywords for PPC ads.
Among Semrush’s content marketing capabilities are ways to identify ideas for new posts and SEO templates based on keywords and competitors’ content. The application also has a free option.
LinkedIn lets your social team create and share articles highlighting your brand’s expertise and industry insights. Shared content on LinkedIn increased by 50% in 2020 compared to the previous year’s activity, demonstrating the growing reach of this platform.
LinkedIn’s capabilities enable B2B marketers to target their content based on demographics, interests, buyer personas and internal data. Those abilities may soon extend to locating like-minded influencers.
There’s nothing worse than posting content only to find out it contains errors after the fact. When you’re trying to build brand credibility, clean, authoritative content is key. Grammarly can save you from editorial missteps by catching mistakes before you publish.
The Grammarly Business plan includes a complete analytics dashboard and provides recommendations based on how formal your content is intended to be. You’ll also get a style guide and support for up to 149 team members.
Online customer complaints, negative press and employee reviews, unflattering blog posts and court records can hurt your company’s reputation. But if you don’t know what others are posting about you or what someone can find with a cursory Google search, you can’t start repairing your image. BrandYourself locates negative online reviews and coverage while optimizing and increasing the visibility of positive online information about your company.
The BrandYourself team works with yours to strategize and implement an online reputation improvement plan. This can include responding to complaints and showing satisfactory resolutions on sites such as the Better Business Bureau. Over time, you’ll be able to see and measure improvements with AI-driven reports.
Your brand’s online reputation is shaped by what others say, what you post and how your audience engages with your content. Although it isn’t easy to control what others post, you can effectively direct online narratives with intelligent content management tools. From SEO and competitor research to content optimization and automation, you’ll be on your way to creating positive perceptions others will envy.