The service’s removal from Prime Video Channels is part of WarnerMedia’s efforts to grow a closer relationship with viewers. To that end, it also removed HBO Max as premium add-ons on Apple TV and Roku. The company is fully aware that it will lose subscribers in the process — it could lose 5 million after pulling out of Prime Video Channels — which is why it’s now trying to woo both new and returning customers.
By making HBO Max’s ad-free subscription available at $7.49 a month, people can sign up for an account cheaper than the $10 ad-supported option. It’s a great opportunity to try the service out for those who’ve been thinking of giving it a shot. For those still on the fence: Some of the most anticipated titles coming to the streaming service this year are Dune and The Matrix Resurrections.
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