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Hagerty snags marketing technology expert

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Hagerty snags marketing technology expert

Specialist auto insurer Hagerty has announced the appointment of Prakash Ranjan as vice president of marketing technology. In his new role, Ranjan (pictured above) will lead Hagerty’s ongoing digital transformation efforts and guide the company’s growing pool of technology talent.

Prior to joining Hagerty, Ranjan served as vice president of engineering, marketing technology and digital ventures at MGM Resorts International. In that role, he led growth and monetization platforms including customer data, web and mobile personalization, and more. Ranjan has also led digital transformation at several Fortune 50 companies, and has held leadership positions at Intuit, VISA, IBM and eBay.

Ranjan’s areas of expertise include digital transformation with AI and cloud computing, technology management, team-building, organizational design and enterprise architecture.

Read next: Hagerty president lifts lid on firm’s future as publicly traded company

“As Hagerty continues to evolve and find new ways to engage the automotive enthusiast community, digital transformation is an essential part of our business strategy,” said Kelly Smith, chief digital and information officer at Hagerty. “Prakash brings with him a wealth of knowledge and experience in digital technology, and we’re excited to welcome him to our growing team.”

“Hagerty’s vision, values and culture and its oversized impact on car lovers and drivers in general are key reasons why I joined the company,” Ranjan said. “I’m thrilled to work with this world-class team to supercharge our digital agenda toward serving Hagerty’s purpose of saving driving and preserving car culture for future generations.”

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