According to the YouTube blog, in order to create campaigns, advertisers will need to:
- log into your Google Ads account,
- select a video on your YouTube channel or upload a new one,
- specify target audience and advertising budget.
To set up a target audience, an advertiser needs to target user location by country and city, and then specify which characteristics unite potential customers.
Simplified video campaign setup will be available to all advertisers.
Recall in Google Ads appeared Similar Videos extension for YouTube video ads.
A source: YouTube blog