Google Search Console has updated the regular expression filter in the performance report. Now webmasters will be able to choose whether to show lines that match a regular expression or lines that do not match it.

The new option is available in the drop-down menu that appears after selecting the Custom (regex) option in the filters tab.

Regular Expressions in Google Search Console

Google also gave some advice to users on when it might be useful to use regular expressions.

  • Regular expressions fit to segment usersfamiliar with the brand. For example, you can use a regular expression that contains multiple variations of the company name, including misspellings. This will allow you to understand what type of queries each group of users uses and which section of the site attracts them.
  • Regular expressions fit for traffic analysis in a specific section of the site. For example, you can use a section-specific expression to understand which queries are common to each content category.
  • Regular expressions help you understand custom intent… The webmaster can analyze the types of requests that lead users to different sections of the site.

More information about the innovation can be found in Google blogs.

Recall that the “Regular Expressions” filter appeared in Search Console reports in early April this year.

A source: Google blog


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