Connect with us

Hi, what are you looking for?

Online Business Success

Foursquare founder Dennis Crowley steps back from the company – TechCrunch

Foursquare co-founder Dennis Crowley has announced that he is stepping back of his full-time role at the company. During the first seven years of the company, he was the startup’s Chief Executive Officer. In 2016, Crowley moved to an executive chairman position. He’s also been running the Foursquare Labs R&D group since then.

Going forward, Crowley won’t be working full-time at the company. He’ll remain on the Board of Directors as co-chair with Factual founder Gil Elbaz.

In 2009, Foursquare was better-known for its location-based social network. People would check in to locations to share what they’ve been up to with their friends. Users would earn badges and mayorships.

Over the years, the most active users had amassed thousands of checkins. Foursquare became a great app to keep track of places you like. You could also use it to discover your friends’ favorite places.

That’s why the company decided to split its main app into two separate apps — the Foursquare City Guide and Swarm. At the same time, the company started workin on developer APIs and SDKs so that other companies could take advantage of Foursquare’s location data.

That business in particular has been quite lucrative. With the company’s Pilgrim SDK, developers can build location-aware apps. For instance, an advertiser can send a personalized notification based on where you are. Foursquare tries to be as accurate as possible and can sometimes even figure out when you enter or exit a venue.

That SDK enables many different possibilities. It’s easy to track the impact of an advertising campaign on online sales — but what about offline interest?

Advertisement. Scroll to continue reading.

Foursquare’s SDK can help advertisers and brand see whether an advertising campaign has an impact on foot traffic. Of course, you can also combine that data with other customer data.

The company has become an important advertising and marketing platform focused on location. Overall, the company has generated more than $100 million in revenue in 2020. And it plans to grow in 2021 and beat that number.

Dennis Crowley mentions two reasons why he’s leaving now. According to him, the company is doing well, and he’s been working on the same thing for twelve years already.

“Foursquare hasn’t just found its way… it leads the way. I used to say that my goal was to make the name ‘Foursquare’ synonymous with ‘innovation in contextual aware computing’… And, here in 2021, we’ve built the tools and frameworks that can make that so,” Crowley writes in a blog post.

“Also, twelve years is a lot of time. I have lots of things I still want to build — many of which don’t fit neatly into the Foursquare of 2021 (and, hey fellow founder, it’s fine to feel this way!),” he adds. He’s also going to spend some well-deserved time with his family.

Crowley has been an iconic startup founder during Web 2.0 era. He managed to attract tens of millions of users. It’s clear that he’s been a great product CEO during the early years of the company. And now, the company is also generating revenue. So it’s going to be interesting to see what he builds next.

Source link

Advertisement. Scroll to continue reading.
Click to comment

Leave a Reply



Nintendo just got a major investment from another big money-mover in the gaming industry, but it’s one that could raise alarm to some in...


Source: Matthew Cassinelli / iMore Last weekend, I covered Apple’s new actions for its Pages, Keynote, and Numbers apps, which brought templates, and improved...

Loan And Finance

In January, gaming platform The Sandbox struck its first deal with a major music company, Warner Music Group, to create what it described at...

Loan And Finance

Cryptocurrency investors are reeling and wondering what comes next after a massive market shakeup sent the price of bitcoin plummeting to its lowest level...

Online Business Success

Christelle Rohaut is an Environmental Engineer, Urban Planner & CEO of Codi, a tech company reinventing how we live and work. getty Covid-19 has...

Top Stories

In a new development for the decentralized finance space, Ethereum scaling platform Polygon has partnered with layer-3 project Orbs to launch a program that supports...


You May Also Like


Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...