Connect with us

Hi, what are you looking for?

Technology

Facebook paid GOP firm to smear TikTok, says new report

A new report says that Facebook’s parent company Meta paid a GOP firm to smear TikTok in a nationwide campaign.

From The Washington Post,

Facebook parent company Meta is paying one of the biggest Republican consulting firms in the country to orchestrate a nationwide campaign seeking to turn the public TikTok.

The campaign includes placing op-eds and letters to the editor in major regional news outlets, promoting dubious stories about alleged TikTok trends that actually originated on Facebook, and pushing to draw political reporters and local politicians into helping take down its biggest competitor. These bare-knuckle tactics, long commonplace in the world of politics, have become increasingly noticeable within a tech industry where companies vie for cultural relevance and come at a time when Facebook is under pressure to win back young users.

The report highlights internal emails, one from a director of the firm stating it needed to “get the message out that while Meta is the current punching bag, TikTok is the real threat, especially as a foreign-owned app that is #1 in sharing data that young teens are using.” The report says campaign operatives “were also encouraged to use TikTok’s prominence as a way to deflect from Meta’s own privacy and antitrust concerns.”

It further highlights emails asking for ideas on local political reporters who could serve as a backchannel for anti-TikTok messages, as well as urging partners to push stories to local media painting TikTok in a bad light, working in one instance to spread rumors of a ‘Slap the Teacher TikTok challenge’.

The report says Targeted Victory “has contracted with dozens of public relations firms across the United States to help sway public opinion against TikTok”.

Targeted Victory was founded as a Republican Digital consulting firm, and received $237 million in Republican campaign spending in 2020.

Advertisement. Scroll to continue reading.

The report further details other aspects of the campaign including targeted op-eds that were published in various local news outlets. You can read the full report here,

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); js.id = id;
js.src = “https://connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.7”;
js.defer = 1;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

var fbAsyncInitOrg = window.fbAsyncInit;
window.fbAsyncInit = function() {
if(typeof(fbAsyncInitOrg)==’function’) fbAsyncInitOrg();
FB.init({
appId: “291830964262722”,
xfbml: true,
version : ‘v2.7’
});

FB.Event.subscribe('xfbml.ready', function(msg) {   // Log all the ready events so we can deal with them later
  var events = fbroot.data('ready-events');
  if( typeof(events) === 'undefined') events = [];
  events.push(msg);
  fbroot.data('ready-events',events);
});

var fbroot = $('#fb-root').trigger('facebook:init');

};

Click to comment

Leave a Reply

Latest

Technology

Interested in learning what’s next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit...

Technology

In a nutshell: Atari is celebrating its 50th anniversary with a collection of more than 90 playable games spanning six platforms and generations. Atari...

Online Business Success

By Anna Anisin, founder at DataScience.Salon, overseeing community and business development. getty Since the first quarter of 2020, there has been a major shift...

Loan And Finance

“We’re thrilled to be able to engage these three very talented students in the work we do as a growing global insurance start-up,” said...

Online Business Success

As thought leaders search for a failsafe cybersecurity standard, they’ve realized that a hard shift away from software and toward a hardware solution is...

Technology

Interested in learning what’s next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit...

Advertisement

You May Also Like

Uncategorized

Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...

Advertisement