Connect with us

Hi, what are you looking for?

Social Media

Facebook Announces New ‘Meta’ Corporate Title, Aligning with the Next Stage of Digital Connection

The rumors have been confirmed – today, at its Connect 2021 event, Facebook has announced that it’s re-naming the company in order to better reflect its emerging focus.

From now on, Facebook’s overarching company name will be ‘Meta’.

Meta brand announcement

To be clear, Facebook, the app, will remain, as will all of its other brand names and identities. But like Google switching to ‘Alphabet’ as a broader company title, Facebook’s various projects will now all come under the ‘Meta’ banner, reflecting its evolving focus on the next generation of digital connection.

As explained by Facebook:

The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together – and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company.”

Facebook’s broader business structure will now come under the Meta banner, with the company separating its operational streams into two segments: ‘Family of Apps’, being Facebook as we primarily know it, via Facebook, Instagram, WhatsApp and Messenger, and ‘Reality Labs’, which will cover its VR and AR technologies and other evolving tech bets.

Facebook will also change its stock ticker from ‘FB’ to ‘MVRS’ on December 1st.

Facebook CEO Mark Zuckerberg has outlined his vision for the new entity in a founder’s letter:

Advertisement. Scroll to continue reading.

“From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for.”

You could read that as the Facebook brand has been tainted, and it needs a new start, while the entire re-structure also gives Zuckerberg an opportunity to distance himself from Facebook, and re-align his name with the evolving metaverse concept instead.

Maybe that also re-frames the company as more exciting and future-thinking, as opposed to the Facebook that’s been increasingly marred by controversy. It won’t lessen those controversies of course, but it could enable Facebook to better compartmentalize each element, which could help it re-position its metaverse push as something entirely new, and separate – and ideally, built with safety in mind, with the lessons learned from Facebook’s mistakes.

“I used to study Classics, and the word “meta” comes from the Greek word meaning “beyond”. For me, it symbolizes that there is always more to build, and there is always a next chapter to the story. Ours is a story that started in a dorm room and grew beyond anything we imagined; into a family of apps that people use to connect with one another, to find their voice, and to start businesses, communities, and movements that have changed the world.”

Yes, movements that have changed the world. Not necessarily good ones.

Overall, the re-brand is no big surprise, given that many had already deduced that ‘Meta’ was the likely new Facebook name, with Zuckerberg’s charitable initiatives already owning several ‘meta’ related brand titles and the company also buying up meta URLs in recent months, in anticipation of the announcement.

And in practice, it won’t mean any major change, other than flagging the company’s intention to make the evolving metaverse concept a much bigger focus, through more immersive technological advances and projects that will aim to make Facebook – sorry, ‘Meta’ – synonymous with the next stage of digital connection.

Will that work? Will re-naming the company in alignment with ‘the metaverse’ help Facebook own that space, and ensure optimal relevance for the next generation of digital consumers?

It certainly has the resources, but there will be various challenges too in seeing these things become a reality – virtual or otherwise.

Advertisement. Scroll to continue reading.

Source link

Click to comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.




In letter: If you’re currently using a quality DDR4-3200 memory kit, going with DDR5 for your next upgrade won’t yield much of a performance...

Top Stories

Join Cointelegraph host and analyst Benton Yaun alongside resident market experts Jordan Finneseth and Marcel Pechman as they break down the latest news in...

Social Media

If you’re a US-based TikTok user, you may have been served this alert in the app over the past week. Which seems weird, even...

Top Stories

The Russian central bank continues to disclose more details about its upcoming digital currency and is now reportedly planning to take commissions for the...

Online Business Success

— AFP/File Gold prices in the local bullion market settled at Rs124,000 per tola and Rs106,310 per 10 grams. Any hike in the policy...

Top Stories

Ian Khan is a futurist who expects that blockchain, artificial intelligence and the Internet of Things will merge together to create an entirely new...

Top Stories’s native cryptocurrency, CRO, hit an all-time high of $0.593 on Nov. 18 after the company won the naming rights to Los Angeles’ Staples Center. The...

Social Media

Snapchat’s looking to expand the utility of its Snap Map feature, with the addition of a new ‘Layers’ toggle that’ll enable users to change...


You May Also Like


In this post, I will discuss the top ten profitable blogging niches ideas for Adsense approval and high traffic. whether you use Blogger or...

SEO Guide

How to index website on Google? Do you want to drive more organic traffic to your new website? I am sure your answer is...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

SEO Guide

Want to rank in Google image search? Images that you use as a featured images when writing a post actually appear on Google Images...