eTarget.Finance: how demand is changing and how to attract customers in the subject matter

Press release

9 June will host a conference on internet marketing “ETarget.Finance” – an online meeting of financial marketers and digital experts with the participation of, Usabilitylab, Ashmanov & Partners, Ingosstrakh, Talkbank, etc. The meeting will start at 10:45 by Moscow time. Participation free.


Key topic of the meeting – what online advertising tools work best in the banking sector and how to use fashionable digital trends to benefit your business.

It is not easy to develop a business in the financial industry in Russia; nevertheless, market demand is changing and opens up new opportunities for growth. Against the background of declining interest in bank deposits, the private investment market is experiencing a colossal rise. A natural question arises: how to transform yesterday’s investors into investors, form attractive products and deliver them to the audience faster and more efficiently than competitors. Digital marketing is becoming the most powerful tool in this fight.

What topics will the experts discuss at the conference:

  • Market analytics from How the demand for financial products has changed in 2021;
  • Formation of the search space in the financial industry. How to attract customers from organic search using various components of search engine results;
  • The results of industry research of Russian and foreign banks USABILITYLAB;
  • Clients for life: CRM marketing tools at Ingosstrakh;
  • How to attract customers using a chatbot in messengers.

The meeting will end with a discussion panel with the participation of experts and participants, where anyone can ask a question. Register on the meeting site to access the broadcast.


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