Nearly all consumers research businesses online before deciding to work with them. In fact, 79% of consumers say they trust online reviews of local businesses as much as personal recommendations from friends or family. The technology-driven world we live in today leaves no wiggle room when it comes to lack of online reviews for businesses. For 72% of customers, getting them to agree to leave an online review is as simple as asking them to do so and sending a direct link, but how can a business owner be sure that the customer will follow through? After all, consumers are busy too.
Make it convenient.
As with most everything else in the customer experience world, convenience is the answer. No matter how happy a customer is with the service they were provided, they are not likely to take the time to search for the business online to leave a review. Some consumers may not even know how to navigate the web to leave their positive feedback. Combat these potential problems before they even arise by utilizing QR codes to capture your customers’ reviews. Here are three reasons to consider using QR codes:
1. QR codes can be posted anywhere your customer might see them, so they can be quickly and conveniently scanned. Place a QR code on the front desk of your office if you have a brick-and-mortar business. If not, you can put your review-capturing QR code on the side of company vehicles, on stickers or magnets and even as wallpaper on your techs’ phones so customers can quickly scan following a service.
2. QR codes are customizable so you can drive your customers right to the correct page, whether Google, Facebook or Yelp — wherever your business would benefit most from the review. This is also a great way for a business to test which of their QR codes are most likely to be scanned by customers.
3. QR codes are increasing in popularity and usefulness. In a June 2021 survey, Statista found that 45% of U.S. shoppers had used a marketing QR code in the past three months, while 59% thought QR codes would be a permanent part of their future cell phone use. If restaurants can use QR codes to lead to their menu, contractors can use QR codes to accept payments and big businesses can use QR codes to gain app downloads, why shouldn’t small businesses use the convenience and ease of QR codes to increase their positive online reviews?
What if a customer doesn’t have a smartphone and can’t scan a QR code?
Even though QR codes are a prominent part of business and consumer convenience, there will always be a handful of customers who are not on board. And that is perfectly fine. Since we are all in the business of making life easier for our customers, that includes those who do not have smartphones or are unfamiliar with QR codes and concerned about scanning one. Asking these customers to leave a review and having an employee walk them through the process of finding your business listing online and navigating to the proper tab is a great way to work around any issues that may arise.
Generating online reviews by using QR codes is one way to make the increasing popularity of QR codes benefit your business. 87% of consumers read online reviews of local businesses, so increasing the number of online reviews for your small business should be a top priority in 2022.