Connect with us

Hi, what are you looking for?


‘CODA’ Oscar win drives 300% increase in viewings

Apple TV+’s CODA Oscar win is already reaping dividends for the company, driving a massive increase in views of the movie and new viewers to the streaming platform.

According to Variety Apple saw an immediate increase in Apple TV+ engagement. A report says that Apple has seen its new viewer figures increase to 25%, suggesting that larger number of people than usual are tuning in to the burgeoning streaming platform for the first time. Understandably, lots of people are now watching CODA too, with the report stating that viewing of the film was up 300% on the week before.

The figures come from a source “close to the tech company”, so may not be internal figures from Apple. They also don’t give any context as to actual numbers, making it difficult to gauge wider meaning.

However, they do show that recognition at awards ceremonies, especially the Oscars, is an important tool in Apple’s arsenal when it comes to marketing Apple TV+ and its other Apple TV+ shows. If Apple can continue to create award-winning content it will expose the streaming service to larger numbers that otherwise might have been interested in joining.

Apple’s TV+ subscription costs just $5 a month, and is included in its Apple One bundles, but can also be accessed through a bunch of free trials and promotions that Apple has offered to try and draw viewers to the service.

The next big change in Apple TV+ will take place next week when Apple starts broadcasting Friday Night Baseball, with two live games shown every Friday that will be free for the next 12 weeks.

Exclusive content

TV+ logo

Apple TV+

100% exclusive content for the price of a cup of coffee.

Advertisement. Scroll to continue reading.

With TV+, you can watch well-produced, big-budget TV shows from famed directors, and starring award-winning actors and actresses across all your Apple devices and with up to six members of your Family Sharing group.

We may earn a commission for purchases using our links. Learn more,

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); = id;
js.src = “”;
js.defer = 1;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

var fbAsyncInitOrg = window.fbAsyncInit;
window.fbAsyncInit = function() {
if(typeof(fbAsyncInitOrg)==’function’) fbAsyncInitOrg();
appId: “291830964262722”,
xfbml: true,
version : ‘v2.7’

FB.Event.subscribe('xfbml.ready', function(msg) {   // Log all the ready events so we can deal with them later
  var events ='ready-events');
  if( typeof(events) === 'undefined') events = [];

var fbroot = $('#fb-root').trigger('facebook:init');


Click to comment

Leave a Reply


Online Business Success

International Monetary Fund (IMF). — AFP Pakistan set to start review talks with IMF for release of $1bn tranche under EFF. Review talks are...

Top Stories

Bitcoin (BTC) needs to hold current levels and work to reclaim higher ones to avoid a crash in the $20,000 range, the latest analysis...

Top Stories

To the chagrin of many Golden Visa seekers, Portuguese Finance Minister Fernando Medina has confirmed that his country will begin taxing cryptocurrency but has...

Top Stories

As the market continues to mourn over losses on the Terra (LUNA) UST and LUNA debacle, DEI, a stablecoin used as a collateral mechanism...


What you need to know Pokémon HOME is a trading and storage service offered on Nintendo Switch and phones. Laste week we learned that...

Top Stories

Winston Churchill’s statement to “never let a crisis go to waste” can be applied across many aspects of society, including the recent carnage seen...


You May Also Like


Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...