Connect with us

Hi, what are you looking for?

Loan And Finance

CII offers guidance on safely using social media


Authored by CII

The Chartered Insurance Institute has warned members whose social media accounts are linked to their professional organisation to ensure their posts are conducted in a professional manner.

In a 14-page guide, titled ‘Using social media professionally and safely’, the CII urges members to check their organisations social media policy, to align themselves with company values and be aware of any conflicts of interest when expressing personal opinions.

The guide also flags it isn’t just what you write or photos you post that could cause you problems with insurance and personal finance professionals being encouraged to fact and source check any content they wish to share.

Recommendations for what to do when a post generates a negative response and how the CII’s Digital Companion to the Code of Ethics could help ensure insurance and personal finance professionals don’t find their career cancelled due to a hasty Tweet are included in the guide, which can be found here: https://www.cii.co.uk/media/10127251/cii-using-social-media.pdf

Kathryn Knowles, managing director of Cura Financial Services and author of the guide’s foreword, said: “Financial services has always had the stereotype of being boring and full of middle-aged men. Social media allows us to show that this image is far from the truth. But even though it can be a wonderful place, it can also be negative.

“It’s easy to read a ‘tweet’ in an aggressive tone or write something in all innocence that is seen in a completely different context to what you intended. This can lead to anger and to-ing and fro-ing of point scoring, sometimes boiling into insults or more.

Advertisement. Scroll to continue reading.

“It’s not nice when this happens, for anyone that is involved. It can change people’s perception of you and can potentially affect your professional image, and in more extreme cases your current and future work opportunities. It is great to see the CII putting together a social media guide, to help people within our sector to have more confidence in these platforms.”

Matthew Connell, director of policy and public affairs of the CII and Personal Finance Society, said: “Using social media can open a whole new world of opportunities but also places the user on an instantly exposed platform for the whole world to see.

“While corporate social media policies can help to navigate the purpose of a social media account, this is only beneficial in a professional capacity rather than a personal one. Users should feel able to be themselves online while remaining respectful of others. We hope our guide helps members feel empowered to make the most of social media.”



Source link

Click to comment

Leave a Reply

Advertisement

Latest

Loan And Finance

Authored by CII The Chartered Insurance Institute has warned members whose social media accounts are linked to their professional organisation to ensure their posts...

Top Stories

As 2021 comes to a close, Bitcoin (BTC) has had a tumultuous ride this year, with wild price swings that have seen the pioneer...

Technology

Hear from CIOs, CTOs, and other C-level and senior execs on data and AI strategies at the Future of Work Summit this January 12,...

Online Business Success

— Reuters/File According to the SBP, the decision has been taken in line with international best practices. Central banks aims to make the process...

Loan And Finance

“Although the pandemic triggered supply chain problems, other contributors are the proliferation of chip-based products and intensification of demand, which aren’t going away,” FM...

Top Stories

New York-based crypto-mining service provider Foundry USA takes the lead to become the world’s second-largest Bitcoin (BTC) mining pool after taking up a 15.42%...

Top Stories

Jack Dorsey, co-founder, and CEO of both Square and Twitter, released a white paper Friday detailing plans for Square’s decentralized Bitcoin (BTC) exchange tbDEX....

Technology

While last week was full of arrests and law enforcement actions, this week has been much quieter, with mostly new research released. Security firms...

Advertisement

You May Also Like

SEO Guide

How to index website on Google? Do you want to drive more organic traffic to your new website? I am sure your answer is...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Blogging

In this post, I will discuss the top ten profitable blogging niches ideas for Adsense approval and high traffic. whether you use Blogger or...

SEO Guide

Want to rank in Google image search? Images that you use as a featured images when writing a post actually appear on Google Images...

Advertisement